Aditude has tapped veteran digital media executive Anthony Gonsalves as its first-ever Chief Revenue Officer (CRO), signaling the company’s intent to accelerate growth and sharpen its commercial strategy in the competitive AdTech landscape.
In a move set to streamline how global media companies manage advertising, Operative has migrated its AOS intelligent media management platform to Oracle Cloud Infrastructure (OCI). The shift marks a deeper chapter in the companies’ two-decade partnership, promising faster performance, greater scalability, and cost efficiency for some of the world’s largest broadcasters and publishers.
In a first for the real estate sector, REMAX, LLC has teamed up with Magnite—the world’s largest independent sell-side ad platform—to launch a commerce media network tailored for high-intent homebuyers. This move positions REMAX as the first major real estate franchisor to enter the retail media arena, signaling a strategic shift toward data-powered, supply-side advertising.
Adtelligent®, the global advertising technology firm known for its programmatic and monetization expertise, has officially launched its Retail Media Platform—a robust, all-in-one solution designed to help retailers transform their digital properties into full-fledged media channels.
Mobiquity Technologies wants to kill your marketing tech stack—and replace it with a smarter, self-operating AI that thinks and acts like a full marketing team. The company today announced CMOne, an agentic AI platform that fuses content creation, omnichannel publishing, media buying, and real-time analytics into a single autonomous system.
Magnite, the world’s largest independent sell-side ad platform, has entered a strategic partnership with Dentsu EMEA to supercharge video advertising performance and innovation across the region. The alliance underscores a shared vision: ushering in the “Algorithmic Era” of advertising, where automation, data interoperability, and outcome-driven planning become standard—not aspiration
In a significant move for out-of-home (OOH) advertising, Vistar Media—now part of T-Mobile Advertising Solutions—has launched a Programmatic Guaranteed (PG) solution designed to bring direct-deal certainty to the fast-evolving world of programmatic media buying.
Adform, the omnichannel DSP built for performance and control, has teamed up with creative platform Airtory to supercharge CTV ad engagement. The goal? To move beyond standard video spots and inject interactivity, creativity, and measurable action into the living room screen.
In a strategic move aimed at redefining its digital ad game, Fortune Media has partnered with Freestar, the ad tech firm known for optimizing monetization strategies for publishers and e-commerce platforms. The collaboration gives Fortune.com access to Freestar’s cutting-edge advertising stack, proprietary algorithms, and a hands-on team of ad tech engineers, promising a measurable lift in ad revenue without disrupting editorial flow
In a strategic move aimed at redefining its digital ad game, Fortune Media has partnered with Freestar, the ad tech firm known for optimizing monetization strategies for publishers and e-commerce platforms. The collaboration gives Fortune.com access to Freestar’s cutting-edge advertising stack, proprietary algorithms, and a hands-on team of ad tech engineers, promising a measurable lift in ad revenue without disrupting editorial flow.
