GlobeNews Wire, Author at AdTechEdge

Enthusiast Gaming Partners with Mediacube to Expand Creator Monetization and Ad Reach

GlobeNews Wire5 months ago5 months ago04 mins

Enthusiast Gaming Holdings Inc. (TSX: EGLX), a leading gaming and media company, has announced a transformative strategic partnership with Mediacube, a top global content monetization platform. This collaboration positions Enthusiast Gaming as the dedicated sales arm for Mediacube, giving the company direct access to video advertising and branded content opportunities across Mediacube’s vast network of YouTube creators.

Strategus Launches GenAI-Powered Social Signal CTV Targeting with consumr.ai Partnership

GlobeNews Wire5 months ago5 months ago03 mins

Strategus, a leader in data-driven Connected TV (CTV) advertising, announced its new Social Signal CTV Targeting solution powered by GenAI, developed in partnership with consumr.ai. This first-of-its-kind solution transforms real-time social signals from platforms like Meta, TikTok, Reddit, Snap, and X into actionable insights for highly precise CTV campaign targeting.

Spaceback Launches CTV Launchpad to Simplify Social Creative for CTV Advertising

GlobeNews Wire5 months ago5 months ago04 mins

Spaceback has introduced CTV Launchpad, an innovative platform designed to bring social creative to Connected TV (CTV) advertising. The platform simplifies creating engaging CTV ads by integrating social content with big-screen reach, catering to advertisers of all sizes without extra creative costs.

Project Appoints Key Executives to Drive Growth and Innovation Across Global Creative Alliance

GlobeNews Wire5 months ago03 mins

Project, the award-winning global alliance of creative agencies, announced three major leadership promotions to fuel its mission of delivering transformational brand experiences. The new roles—filled by internal talent strengthen Project’s unique alliance model and accelerate innovation across its diverse agency network.

Redfin Selects Magnite as Preferred SSP to Power Data-Driven Real Estate Advertising

GlobeNews Wire5 months ago5 months ago02 mins

Redfin, the technology-driven real estate brokerage, has chosen Magnite, the largest independent sell-side platform (SSP), as its preferred partner to power data-driven advertising deals. This partnership enables advertisers to reach exclusive real estate audiences during critical moments in the home-buying journey through advanced programmatic technology.

AdsAdvisor Launches Globally to Optimize Mobile Marketing and Product Growth

GlobeNews Wire5 months ago5 months ago04 mins

AdsAdvisor, a powerful marketing platform, has officially launched globally, offering mobile businesses a robust solution for optimizing marketing performance and driving product growth. Originally developed by MY.GAMES for internal use, AdsAdvisor now serves the broader mobile app industry with advanced campaign analytics, marketing and product metric visibility, and streamlined workflows.

Pixalate Releases UK April 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Quality

GlobeNews Wire5 months ago5 months ago02 mins

Pixalate, a market leader in ad fraud protection, privacy, and compliance analytics, has released its April 2025 rankings for the top mobile gaming apps in the United Kingdom. These rankings, which focus on programmatic advertising traffic quality, are based on the Publisher Trust Index (PTI) and cover both the Apple App Store and Google Play Store.

Taboola Management to Participate in Multiple Investor Conferences in May 2025

GlobeNews Wire5 months ago5 months ago01 mins

Taboola, a global leader in delivering performance at scale for advertisers, has announced that its management team will take part in several key investor conferences in May 2025. These events will provide a platform to discuss Taboola’s performance, strategies, and future outlook.

How to Safeguard and Buy Reliable Facebook Accounts for Advertising

GlobeNews Wire5 months ago5 months ago04 mins

Having your Facebook ad account restricted can be an incredibly frustrating experience, even when you strictly follow the platform’s rules. Unfortunately, Facebook’s algorithm can sometimes cause restrictions to occur seemingly at random. In such cases, many advertisers opt to buy Facebook accounts or verified business managers to bypass restrictions and get back to advertising. This report provides valuable insights into where to buy reliable, aged Facebook accounts and offers practical tips for safeguarding new accounts to minimize the risk of future issues.

Snackable Media Acquires AdGrid to Enhance Ad Tech Solutions for Publishers

GlobeNews Wire5 months ago5 months ago04 mins

Snackable Media, a multicultural ad network founded by digital media executive Justin Barton, has announced its acquisition of AdGrid, a leading publisher-first ad operations platform. This acquisition represents a strategic move to expand Snackable Media’s presence in the digital advertising and ad tech industries, allowing them to provide a more comprehensive suite of solutions for publishers, media companies, and content creators.