Redfin, the technology-driven real estate brokerage, has chosen Magnite, the largest independent sell-side platform (SSP), as its preferred partner to power data-driven advertising deals. This partnership enables advertisers to reach exclusive real estate audiences during critical moments in the home-buying journey through advanced programmatic technology.
Partnership Highlights
- Exclusive Audience Reach:
Redfin Media connects advertisers with 46 million upwardly mobile consumers at various stages of buying or renting a home, including through Redfin, Rent.com, ApartmentGuide.com, and WalkScore.com. - National Scale and Hyper-Local Targeting:
The collaboration leverages robust intent data to target customers with precision in brand-safe environments. - Sophisticated Intent Signals:
Redfin’s unique insights into when and where people move and the types of homes they seek allow marketers to reach high-value, hard-to-reach consumers effectively.
Leadership Insights
- Conny Mirza, GM of Digital Ads at Redfin, emphasized creating value by connecting homebuyers with relevant products and services at pivotal moments in their journey.
- Amit Grover, Head of Programmatic Partnerships at Redfin, highlighted Magnite’s scalable and transparent programmatic solutions.
- Ashley Wheeler, SVP at Magnite, noted the opportunity to enrich omnichannel inventory and deliver impactful advertising experiences.
The Redfin and Magnite partnership underscores the growing importance of data-driven, intent-based advertising in real estate, enabling brands to engage high-intent consumers effectively and efficiently throughout their property search and moving process.
