Prathamesh Barathe, Author at AdTechEdge

Global Mobile In-App Purchases Hit $167B in 2025

Mobile App Spending Hits $167B in 2025 as Generative AI Apps Surge, Says Sensor Tower

Prathamesh Barathe2 months ago2 months ago05 mins

Sensor Tower, a leading authority on mobile market data, has released its 2026 State of Mobile report, revealing a record-breaking year for in-app purchases (IAP) and a major shift in consumer behavior. In 2025, global IAP revenue hit $167 billion, a 10% increase year-over-year (YoY). Notably, non-gaming apps—propelled by the rise of Generative AI services—overtook games in revenue for the first time, posting a 21% YoY increase and nearly tripling their spending compared to five years ag

Tombras Acquires Opinionated to Expand Bi-Coastal Reach

Tombras Acquires Opinionated to Build a Bi-Coastal Independent Powerhouse

Prathamesh Barathe2 months ago2 months ago08 mins

In an advertising industry increasingly shaped by holding company consolidation, consultancy influence, and private equity roll-ups, Tombras is making a different kind of bet. The Knoxville-based independent agency announced today that it has acquired Opinionated, the Portland, Oregon–headquartered creative shop recently named Ad Age A-List Standout and Small Agency of the Year.

Coresee Launches Persistent High-Resolution Collaboration

Like Minded Labs Launches Coresee, a Persistent High-Resolution Collaboration Platform for Professional Teams

Prathamesh Barathe2 months ago2 months ago07 mins

Remote collaboration tools are everywhere—but most were built for quick check-ins, not serious work. Like Minded Labs is betting that creative and professional teams are ready for something more durable. Today, the company unveiled Coresee, a high-resolution virtual collaboration platform designed for workflows where precision, continuity, and accountability aren’t optional.

IAB Launches Authorized Assessor Program for AdTech Privacy

IAB Launches Authorized Assessor Program to Standardize Privacy Due Diligence in AdTech

Prathamesh Barathe2 months ago2 months ago09 mins

This week, the IAB announced the launch of the IAB Authorized Assessor Program, a framework that standardizes how brands, agencies, publishers, and platforms evaluate vendor privacy risk. The program debuts with FTI Consulting’s Technology segment as its first authorized assessor, officially licensed to conduct vendor assessments using the IAB Diligence Platform, powered by SafeGuard Privacy.