Snapchat AR Billboard Brings House of the Dragon Live – OUTFRONT Media and HBO Max unveiled “Crowd Created,” a four‑sided AR mirror that projects real‑time fan images onto Times Square billboards, turning the iconic out‑of‑home (OOH) location into an immersive “House of the Dragon” experience. The partnership between OUTFRONT Media, Snapchat and HBO Max marks the first deployment of a…
VideoAmp, the media performance platform, today announced an AI-powered reporting experience that lets media buyers and sellers interrogate VideoAmp’s census-level campaign measurement in plain English, with answers, visualizations, and summaries returned as ready-to-use outputs inside the report. The launch is the first phase of VideoAmp’s 2026 evolution toward a fully AI-powered media performance platform. Designed…
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
FreeCast Launches Multi‑City Advertising Campaign Through Agreement with New to the Street, marking the streaming platform’s first large‑scale push into outdoor and connected‑TV media to broaden brand awareness and showcase its suite of streaming‑as‑a‑service tools. FreeCast’s new campaign goes beyond the screen The California‑based digital streaming company announced a coordinated rollout of video billboards, taxi‑top displays, and CTV…
Mobvista Q1 2026 Revenue Jumps 32% on AI‑Powered Programmatic Platform. The Hong Kong‑listed adtech firm (1860.HK) announced a 32.2% year‑over‑year increase in revenue to $581.3 million, driven largely by its programmatic solution, Mintegral. The results underscore how machine‑learning‑driven bidding and real‑time optimization are reshaping the economics of digital advertising for enterprise marketers. Strong Top‑Line Growth Mobvista’s quarterly earnings…
Adstra, the data‑and‑identity platform that powers many of today’s programmatic buying engines, announced on May 29 2026 that it has been certified by Great Place to Work® for the third year in a row. The independent certification, which is based entirely on employee feedback, shows that 89 % of Adstra staff rate the company as a great place to work—well above…
StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming. Questex’s annual StreamTV Show is set to convene the who’s‑who of programmatic advertising, CTV, OTT and data‑driven media buying on June 16‑19 in Denver, spotlighting the technology that’s reshaping kids‑and‑family entertainment and live‑sports monetization. The four‑day conference arrives at a moment when advertisers are scrambling to…
Vault Wins Identity & Privacy Innovation Award, Showcasing a Privacy‑First TV Measurement Platform – The San Francisco‑based data‑clean‑room startup announced Thursday that it captured the top honor at the 2026 Convergent TV Awards, beating heavyweight contenders LiveRamp and The Trade Desk. The win underscores a growing demand for privacy‑enhanced, full‑funnel measurement tools that can operate across the fragmented CTV…
Jason Shaffer Group (JSG) has been named a Clutch “Top SEO Company” for the seventh consecutive year, a milestone that underscores the firm’s pivot toward AI‑powered search optimization—often called AI SEO or Generative Engine Optimization (GEO). The Tampa‑based agency says the honor validates a strategy that blends senior‑level talent, flat‑fee pricing and a no‑contract model with a focus…
HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech – the London‑based ad network announced a new automated bidding model on May 29, 2026 that promises to lower cost‑per‑thousand impressions (CPM) while giving advertisers granular budget controls. What’s New HilltopAds introduced Smart CPM, an algorithmic bidding engine built into its Popunder inventory. Unlike traditional fixed‑price CPM…
