In a landmark move redefining the creative potential of CTV, TripleLift, the world’s leading Creative SSP, has partnered with DIRECTV Advertising to launch programmatic Pause Ads—an Emmy Award-winning format now accessible through major DSPs using standard VAST tags and Deal IDs.
As the Cannes Lions International Festival of Creativity 2025 kicks off, #paid, a leading creator marketing platform, has launched its Creator Marketing Guide — a dynamic resource designed to help brands, creators, and marketers cut through the noise and find high-impact opportunities centered around the creator economy.
Mark Penn, CEO and Chairman of Stagwell, will engage with the global marketing community during a live Ask Me Anything (AMA) session on Thursday, June 12th from 3:00 – 4:00 PM ET. The session will take place on Reddit’s popular /r/marketing community and offers a rare opportunity for marketers, professionals, and enthusiasts to ask questions directly to one of the industry’s most influential voices.
Tara Media, in partnership with TargetSmart, has announced the appointment of Adnan Mohamed as Senior Director of Political Sales. This move strengthens Tara Media’s commitment to providing cutting-edge, data-driven campaign strategies for progressive political organizations across the country. With election cycles fast approaching, Adnan’s leadership is set to elevate the agency’s influence in the digital political space.
Constant Contact, a leading digital marketing solutions provider for small businesses and nonprofits, has announced the acquisition of Moosend, a sophisticated email marketing and automation platform previously owned by Sitecore. This strategic move not only augments Constant Contact’s existing capabilities but also marks a significant step in expanding its footprint in the European and EMEA regions.
The 2025 American Advertising Awards, sponsored by the American Advertising Federation (AAF), celebrated the most exceptional creative achievements in the industry at its national Gala Ceremony held during the annual ADMERICA conference in Pittsburgh, PA. Hosted by Emmy-nominated television personality Nina Parker, the event honored both professional and student creatives for their outstanding advertising work.
In today’s dynamic digital landscape, social media has transitioned from a supplementary marketing tool to an indispensable channel for brands to connect with consumers, build trust, and drive conversions. Recognizing this shift, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, has released a new best practices guide focused on social media marketing. With over 5 billion global users and social commerce poised to contribute 17% of global e-commerce by 2025, the guide aims to equip marketers with the strategies needed to drive impact across major platforms like Instagram, TikTok, Facebook, and LinkedIn. This article will delve into the critical role of social media in modern AdTech, the comprehensive insights offered by Orange 142’s guide, and how it helps brands navigate evolving trends, emerging technologies, and privacy regulations to achieve measurable results.
As Connected TV (CTV) rapidly gains ground as a primary advertising channel, the need for greater transparency and confidence in programmatic ad buying has become paramount. Gracenote, the content data business unit of Nielsen, is addressing this critical industry challenge with the release of a new contextual advertising report. This comprehensive resource provides brands with actionable insights, business intelligence, market data, and real-world campaign findings, specifically aimed at overcoming the current lack of transparency in programmatic CTV. With programmatic CTV ad spending projected to reach an estimated $27 billion this year and surpass traditional TV ad spending by 2028, Gracenote’s initiative is crucial for empowering advertisers to maximize their investments and ensure their messages effectively reach target audiences within the complex AdTech ecosystem.
The advertising technology (AdTech) landscape is in constant evolution, with companies striving to create more effective and engaging ways to connect brands with consumers. Today, Seedtag, a leader in contextual advertising, announced a significant leap forward with the unveiling of neuro-contextual advertising. This innovative approach combines the power of artificial intelligence (AI) with principles of neuroscience, allowing Seedtag’s proprietary AI, Liz, to interpret deeper signals such as interest, emotion, and intent. These insights are then translated into high-performing campaigns across premium Connected TV (CTV), video, and the open web. This article will explore how neuro-contextual advertising transcends traditional targeting methods, its foundational neuroscience principles, and the role of Agentic AI in empowering modern marketers to achieve superior results in the dynamic AdTech environment.
In a significant move within the advertising technology (AdTech) and media landscape, accomplished marketing executive Puja Vohra has joined Fox Corporation (Nasdaq: FOXA, FOX) as Chief Marketing Officer and Executive Vice President, Advertising Sales. This newly created role underscores Fox Corporation’s commitment to strengthening its advertising sales strategies and unifying its diverse portfolio under a cohesive marketing vision. Vohra’s extensive experience across both business-to-business (B2B) and business-to-consumer (B2C) marketing, coupled with a proven track record of driving growth for major media entities, positions her as a pivotal figure in shaping Fox’s value proposition in the competitive market. This article will delve into Vohra’s new responsibilities, her impressive career trajectory, and the strategic importance of this appointment for Fox Corporation’s AdTech endeavors.
