As the Cannes Lions International Festival of Creativity 2025 kicks off, #paid, a leading creator marketing platform, has launched its Creator Marketing Guide — a dynamic resource designed to help brands, creators, and marketers cut through the noise and find high-impact opportunities centered around the creator economy.
1. A Creator-Centric Navigation Tool for Cannes Lions
- What it is: A digital guide hosted at hashtagpaid.com/cannes-guide
- What it includes:
- Curated list of creator-focused sessions
- Profiles of top creators attending the festival
- Interactive map with essential locations including:
- Quiet recharge zones
- On-site activations
- Event hotspots
“Cannes Lions is where creativity meets commerce,” said Bryan Gold, CEO of #paid. “This guide helps marketers and creators make the most of the experience.”
2. High-Profile Networking Event: The Invitation-Only Breakfast
- Co-hosted with: Michael Kassan’s 3C Ventures
- Venue: Lucia restaurant at PLAGE 3CV
- Access: Exclusive and closed-door
- Attendees: A-list creators, C-suite marketers, and key industry influencers
- Purpose: Foster meaningful, business-oriented connections in a private setting
3. Brand Collaboration: Street-Level Essentials Kits
- Partners: Vacation, LolaVie, Neuro, Jukebox, and more
- How it works:
- Street team equipped with #paid-branded smart backpacks
- Each pack includes locker compartments activated via phone tap
- Contents: Must-have essentials tailored for busy festival-goers
- Location: Strategically stationed along the Croisette
4. Thought Leadership on the Future of the Creator Economy
Throughout the week, #paid experts will participate in sessions featuring:
- Corey Rados, Uber
- Leticia Hirabayashi, Patreon
- Meena Mutha, Discord
- Chris Bellinger, PepsiCo
- Topics include:
- Scaling brand-creator partnerships
- Monetization models for creators
- Creator-led innovation in advertising
- Future trends shaping creator marketing
#paid’s Creator Marketing Guide isn’t just a content hub—it’s a strategic toolkit for navigating Cannes Lions 2025 through the lens of the creator economy. With exclusive events, tactical insights, brand partnerships, and on-the-ground support, #paid is setting a new standard for how creators and marketers experience global advertising’s most celebrated stage.
