Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership aimed at boosting advertising across DoorDash’s U.S. marketplace, expanding beyond restaurants to grocery, convenience, and other retail categories.
Advertisers chasing streaming viewers may be leaving millions of potential customers on the table, according to new research from DISH Media, the addressable advertising arm of EchoStar Corporation.
Discord is doubling down on its advertising ambitions with the rollout of Arena Quests and Video Quests on Mobile, giving brands new ways to connect with its massive, highly engaged user base. These innovations expand Discord’s existing Quests framework—a reward-based ad experience—while offering enhanced measurement and cross-platform reach for advertisers.
A new report from Gracenote, Nielsen’s content data unit, reveals a growing disconnect in connected TV (CTV) advertising: marketers aim to drive brand awareness with large-scale campaigns, yet many rely on narrow user- and audience-based targeting more suited to small, precise segments. This misalignment is likely fueling skepticism, with 32% of surveyed media professionals rating CTV as not very effective.
BIGO Ads, the deep learning-powered advertising platform under JOYY Inc. (NASDAQ: JOYY), has maintained its IAB Tech Lab Open Measurement SDK (OM SDK) certification for the fifth consecutive year since 2020. This rare streak underscores BIGO Ads’s continued leadership in promoting transparency and standardization in programmatic advertising.
Grocery TV, a leading in-store retail media platform, has officially expanded its footprint to over 6,500 grocery stores nationwide, reaching roughly 1 in 4 Americans. The announcement coincides with a company rebrand, introducing a refreshed visual identity and messaging that emphasizes its role as a technology partner for grocery retailers aiming to scale in-store media.
MediaRadar, a leading Marketing Intelligence platform, is turning its gaze to live streaming sports, offering advertisers detailed insight into ad spend, creative, and category activity across connected TV (CTV). The expansion comes as over $30 billion in media rights shift from linear TV to CTV, fundamentally reshaping the sports advertising landscape.
Cars.com Inc. (NYSE: CARS) has partnered with Uber Advertising to become the first automotive content partner for JourneyTV Presents, Uber’s in-ride entertainment platform. The partnership allows Cars.com to reach riders with curated car shopping content while on the move, featuring a “Send to Phone” function that links directly to Cars.com for a seamless path to purchase.
Locality, a leading provider of local video solutions, has launched its Advanced Audience Engine, a next-generation identity and activation platform designed to revolutionize local advertising. Developed with partners Lovelytics, Newton Research, and Databricks, the engine combines generative AI, automation, and Locality’s extensive historical viewership and media intelligence to deliver faster, smarter, and more effective campaigns.
Paramount, a Skydance Corporation (NASDAQ: PSKY), and TKO Group Holdings, Inc. (NYSE: TKO) have inked a long-term media rights deal positioning Paramount+ as the exclusive streaming home for Zuffa Boxing across the U.S., Canada, and Latin America. The agreement underscores the growing convergence of sports and streaming platforms, as direct-to-consumer services increasingly compete for live-event audiences.
