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S&P Global Marks 10 Years of LME Steel Futures Benchmarking as Demand for Scrap-Based Pricing Surges

S&P Global Marks 10 Years of LME Steel Futures Benchmarking as Demand for Scrap-Based Pricing Surges

The steel market may not grab headlines like AI or quantum anything, but one corner of the sector has quietly undergone a decade-long transformation. S&P Global Energy—formerly S&P Global Commodity Insights—is marking the ten-year anniversary of its Platts steel scrap and rebar benchmarks becoming the settlement reference for two major London Metals Exchange (LME) futures…

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White Coat Web Bets on a Human-First Strategy in an AI-Dominated Healthcare Marketing World

White Coat Web Bets on a Human-First Strategy in an AI-Dominated Healthcare Marketing World

Healthcare marketing is neck-deep in the AI boom, but one company is intentionally swimming against the purely machine-generated current. White Coat Web, a long-time provider of digital marketing services for small and mid-sized medical practices, says the real secret to winning in an AI-powered search landscape isn’t more automation—it’s more humanity.

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iQuanti and Profound Team Up to Crack the Code of Answer Engine Optimization

iQuanti and Profound Team Up to Crack the Code of Answer Engine Optimization

Digital marketing firm iQuanti and AI visibility platform Profound believe they have an answer—or more accurately, an Answer Engine Optimization (AEO) strategy built for the generative era. The two companies have announced a partnership designed to bring GEO (Generative Engine Optimization) into the mainstream and give brands a full-funnel view of how they show up inside AI responses.

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SoCal Digital Marketing Launches AEO Services to Help Brands Win in the AI Search Era

SoCal Digital Marketing Launches AEO Services to Help Brands Win in the AI Search Era

Search engines are no longer the sole gatekeepers of online visibility—and SoCal Digital Marketing wants to make sure businesses don’t get left behind. The agency, known for more than a decade of performance-driven SEO, has officially launched Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), a service designed to help brands surface inside AI-generated answers across platforms like ChatGPT, Google Gemini, Perplexity, and emerging large language models.

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