AI is moving deeper into television production, from isolated tools for graphics and editing to systems that can coordinate entire workflows. Vizrt, the visual storytelling technology company, has been named a Leader in the IDC MarketScape: Worldwide AI-Driven Business Cycle in the Media Industry, 2026 Vendor Assessment, highlighting the growing importance of AI orchestration in…
DeepIntent is expanding beyond its healthcare-focused demand-side platform with the launch of Cora, an agentic AI platform designed to bring market intelligence, audience planning and omnichannel advertising activation into a single workflow for pharmaceutical marketers. The company says Cora allows marketers to interact with purpose-built AI agents using natural language rather than moving between multiple…
Sabio Holdings has launched Creator Ad Spot, a new CTV advertising format designed to bring creator-led creative into the traditional 15- and 30-second television commercial. The format combines creator-produced commercials with a companion social post, allowing advertisers to connect streaming TV campaigns with creator distribution while using Sabio’s audience-targeting and measurement infrastructure. The boundaries between…
U.S. advertising is entering 2026 with stronger momentum than expected, but the recovery is changing what media buyers consider valuable. The Interactive Advertising Bureau (IAB) has raised its full-year U.S. ad spend growth forecast to 12.3%, up from 9.5% in January, while advertisers increasingly prioritize customer acquisition, CTV, commerce media, contextual targeting and visibility inside…
The connected TV screen is becoming more than a place to deliver programming, but advertisers still have limited visibility into who is actually present when an ad plays. At IBC2026, SMiT is set to demonstrate a new Presence-Aware TV platform that combines UWB sensing, interactive applications and privacy-conscious audience identification to turn the television into…
The shopping journey is moving into AI interfaces, but consumers still want something distinctly human behind the recommendation. New research from the Interactive Advertising Bureau (IAB) suggests creator content could become an important signal layer for AI-assisted commerce, with 56% of surveyed consumers saying they prefer AI shopping recommendations that incorporate creator perspectives. The finding…
As advertising becomes increasingly automated, the operational gap between media buying and creative execution is becoming harder for brands and agencies to ignore. Clinch is responding by expanding its EMEA presence and positioning its Flight Control platform as a unified operating layer for omnichannel advertising. The company has appointed Colin Cherry as Vice President of…
Qunabox Group is betting that the next evolution of offline advertising will be less about showing consumers an ad and more about letting them interact with it. The Hong Kong-listed company used its September 9 “99 Quna Festival” to showcase consumer-facing physical AI products built from technology originally developed for its B2B marketing business. The…
Fox Corporation’s planned $22 billion acquisition of Roku is more than a major media deal. It is a bet that the next phase of television competition will be shaped by who controls the connected TV platform sitting between viewers, content and advertisers. Announced in June, the transaction would combine Fox’s portfolio of live sports, news…
The creator economy has spent years optimizing for reach on social platforms. Raptive now wants to change what happens after that audience is built. The technology and media company has launched Raptive Community, an ad-supported platform that gives creators dedicated, moderated spaces where fans can interact—and where those conversations can generate programmatic advertising revenue. Raptive…
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