Aarki has introduced Encore, a next-generation machine learning platform designed to enhance mobile marketing strategies in today’s privacy-first landscape. This platform aims to drive full-funnel growth and performance, offering smarter user acquisition and stronger retention.
DISH Media, an industry leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, has launched AdvantEdge™, a next-generation holistic advertising solution. AdvantEdge™ brings brands a unified, efficient way to target and reach audiences across both linear and connected TV (CTV), leveraging verified, anonymized first-party data to ensure unmatched accuracy and campaign success.
The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) have released the Attention Measurement Guidelines for public comment. These guidelines, developed by the IAB Attention Task Force, aim to create a consistent framework for measuring attention across different media platforms. The public comment period will last 60 days, until July 12, 2025, with feedback encouraged from brands, publishers, platforms, agencies, and measurement providers.
At its annual Upfront Lunch in New York City, Canela Media, a leading multicultural media company, announced a bold slate of audience engagement and data innovations. With its ecosystem now reaching 60 million monthly active users, Canela Media is positioning itself as a premier partner for advertisers seeking authentic connections with U.S. Hispanic audiences. The company’s new initiatives include its AVOD loyalty program, Club Canela, an expanded data offering with Canela Audience Solutions, and fresh original content from Canela Studios.
Propagate Content, the award-winning production and talent powerhouse co-founded by Ben Silverman and Howard T. Owens, has announced the acquisition of Parker Management, a leading digital talent agency founded by Lindsay Nead. This strategic acquisition strengthens Propagate’s standing as the largest digital talent management company, enhancing its influencer marketing capabilities and expanding its roster of digital creators.
Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, has announced the appointment of Crystal Park as Chief Marketing Officer (CMO). Park, with 20 years of experience across media, entertainment, digital publishing, and ad tech, is renowned for her ability to modernize and elevate media and technology brands. She will join Horizon later this month and will report to Bob Lord, president of Horizon Media Holdings.
Adster Technologies Pvt Ltd, a leader in programmatic advertising technology, has been granted a United States patent for its innovative technology designed to reduce latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster’s unique system and method for optimizing advertisement yield and reducing latency, marking a significant milestone in the ad tech industry.
AllGear Digital (AGD), a leading publisher in the outdoor and active lifestyle space, has announced that RVshare, the largest online community for RV renters and owners, has joined AGD+—AGD’s extended advertising network. This partnership offers new opportunities for advertisers to connect with RVshare’s highly engaged audience of adventure seekers and outdoor enthusiasts.
Omnicom has announced its participation in the upcoming J.P. Morgan 53rd Annual Global Technology, Media, and Communications Conference. The event will be held in Boston, Massachusetts, on Wednesday, May 14, 2025, at 10:00 a.m. Eastern Time. This presents an opportunity for Omnicom to engage with the industry and share insights into its business strategies.
ITN and Magnite have announced a groundbreaking collaboration aimed at modernizing local TV advertising. For the first time, advertisers can now transact live linear ads from local TV stations programmatically. This partnership leverages ITN’s extensive supplier network and Magnite’s SpringServe ad server to combine the reach of local linear TV with the ease of digital automation.
