DISH Media, an industry leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, has launched AdvantEdge™, a next-generation holistic advertising solution. AdvantEdge™ brings brands a unified, efficient way to target and reach audiences across both linear and connected TV (CTV), leveraging verified, anonymized first-party data to ensure unmatched accuracy and campaign success.
- A Unified Advertising Solution:
AdvantEdge™ simplifies the complex advertising landscape by offering a unified solution for both linear and connected TV. This allows advertisers to connect, convert, and scale their campaigns more efficiently, using DISH Media’s deterministic data and advanced technology stack. - Real-Time, Cross-Platform Buying:
With DISH Connected™, AdvantEdge™ offers real-time, cross-platform buying that seamlessly integrates set-top box (linear) and connected TV inventory. This capability allows advertisers to reach audiences wherever they are, maximizing campaign reach and effectiveness. - Expanded Customer Graph for Better Targeting:
By leveraging EchoStar’s extensive consumer brand connections, AdvantEdge™ increases DISH Media’s deterministic footprint by 70%, offering advertisers greater opportunities to reach audiences with more precision across premium content. - Privacy-First, Flexible Data Solutions:
AdvantEdge™ ensures privacy-first data flexibility, partnering with major identity solutions like RampID, UID 2.0, and Yahoo ConnectID. This enables advertisers to harness high-value, authenticated data while maintaining consumer trust. - Enhanced Campaign Efficiency with Order Management System:
In collaboration with Decentrix’s BIAnalytix™ Planner, DISH Media introduces a new Order Management System, enhancing the simplicity and efficiency of campaign workflows, ensuring more effective media buying. - Proven Impact Across Sectors:
Recent analysis of AdvantEdge™ campaigns revealed significant performance lifts across various sectors. The pharma category saw a +34% lift in brand scripts, the auto category experienced a +26% increase in sales, and the travel sector saw a +17% boost in bookings, highlighting AdvantEdge™’s ability to drive measurable business results.
DISH Media’s AdvantEdge™ marks a significant step forward in the world of addressable advertising, offering a unified, data-driven approach that helps brands efficiently reach and engage their audiences across linear and connected TV. With advanced targeting, real-time cross-platform buying, and privacy-first data solutions, AdvantEdge™ is poised to revolutionize the advertising industry by delivering scalable, impactful results.
