Truth Marketing + Media has added another major retail name to its roster: The Aaron’s Company, parent of Aaron’s Rent to Own and BrandsMart USA. The agency has been named agency of record, marking a significant win that underscores Truth’s growing influence in modern consumer engagement, multicultural marketing, and performance-led media.
Youdao (NYSE: DAO) is proving that betting early—and heavily—on AI can transform a legacy education-tech brand into a fast-growing advertising powerhouse. The company released its unaudited Q3 2025 results, and the numbers show a clear trend: Youdao is no longer just a learning platform. It’s becoming a serious player in AI-driven advertising services.
Meta’s Advantage+ sales campaigns are good at one thing: ruthless automation. They minimize micro-management, streamline targeting, and promise performance that gets better the more data you feed them. But that automation comes with a trade-off—brands can’t easily exclude low-performing audience groups.
For years, digital media companies have searched for a sustainable business model beyond ads, affiliates, and paywalls. Some tried memberships; others leaned into events; many are still waiting for a miracle. TNL Mediagene, however, is taking a different route—one that blurs the line between publisher, tastemaker, and product creator.
Commercial real estate has had a long reputation for adopting new technology only after every other industry has already moved on to the next thing. But 2025 marked a rare shift: Class A office leasing jumped 12.5%, the strongest performance since 2019, and the spike didn’t come from traditional tactics. It came from owners who finally embraced AI as a measurable revenue engine rather than a buzzword.
The creator economy may be marching toward a projected $500 billion by 2027, but its advertising backbone has long been stuck in the pre-automation era. Brands know creators drive purchase decisions, yet only 2% of digital ad spend flows to them—mainly because creator advertising has remained painfully manual: individual negotiations, inconsistent performance data, and workflows that collapse under volume.
The automotive advertising world hasn’t exactly lacked data—but it has lacked tools that turn that data into something dealerships can actually use. EMG, the streaming ad platform built specifically for retail automotive, is aiming to change that with the launch of the Strategy Engine, a new feature inside its Maven analytics platform.
Family-friendly programming just got a new heavyweight champion in its corner. Family Entertainment Television (FETV), the company behind the classic-TV-focused networks FETV and FMC, has handed DIRECTV Advertising full control of its national commercial inventory. The exclusive ad-sales partnership begins December 29, 2025, marking a notable shift in how these nostalgia-driven channels will engage the ad marketplace.
Rain the Growth Agency is deepening its digital footprint with a major leadership addition: Pranav Pandit, a seasoned strategist with more than 25 years across agencies like OMD, Ogilvy, and dentsu X, has joined the company as its new Executive Vice President of Digital Marketing.
TNL Mediagene, the Tokyo-headquartered digital media and data group behind some of Taiwan’s most influential media brands, has inked a new strategic partnership with U.S. tech powerhouse Coupang—but with a laser focus on Taiwan. The goal: accelerate the company’s build-out of a unified Content Commerce + Retail Media Network (RMN) ecosystem.
