OpenClips is introducing an AI advertising workflow designed to reduce the amount of creative planning required to turn an ecommerce product page into a video advertisement. The platform takes a single product URL and uses information from the page to generate a script, storyboard and finished video ad. The announcement addresses a familiar bottleneck in…
A new national poll from the MedShadow Foundation and Siena Research Institute suggests that Americans remain divided over prescription drug advertising, while showing broad support for tighter controls on how and where pharmaceutical companies promote medicines. Half of respondents said they support banning prescription drug advertisements, with the figure rising to 60% among adults aged…
DanAds and Nodals AI are partnering to help publishers offer performance-based advertising campaigns while using AI to forecast campaign outcomes and protect publisher-defined pricing floors. The collaboration combines DanAds’ self-service advertising technology with Nodals AI’s predictive modeling platform. The companies say the integration is designed to allow publishers to sell outcome-based campaigns, including cost-per-click (CPC)…
Wildfire Systems says its Wildfire Commerce Network (WCN), a distributed commerce media network spanning rewards, cashback and shopping platforms, has tripled its quarterly advertising booking volume since the third quarter of 2025. The network connects advertisers with shopping audiences across Wildfire’s client ecosystem, including KashKick, Shop Your Way and Travel Arrow. Wildfire said 235 advertisers…
Healthcare advertising has long relied on claims data to identify physicians who have prescribed particular therapies, but that approach can leave media teams targeting doctors weeks after the underlying clinical decision. Doceree is attempting to shorten that gap with its new Intent Powered HCP Suite, extending real-time clinical-intent signals into CTV, social and programmatic advertising…
Coldwell Banker Real Estate is taking a familiar television advertising formula into the streaming era with The Letter, a national campaign built around one family’s three-decade life in the same home. The campaign will run on a streaming service during selected Thursday evening football programming this fall, illustrating how traditional brand storytelling is being adapted…
Connected TV advertising has spent years trying to make television more measurable. Brand Engagement Network (BEN) and Cataneo are now targeting a different limitation: the lack of interaction. Unveiled at IBC2026, their conversational advertising technology is designed to let viewers engage with AI agents during broadcast and streaming commercial experiences rather than simply watch an…
Running a performance marketing campaign increasingly involves coordinating multiple advertising platforms, creative formats and measurement systems. Omneky is attempting to collapse that workflow into a conversational interface, making its autonomous AI Growth Agent available through the Grok Bot marketplace. Omneky has launched its plugin on the Grok Bot marketplace, allowing Grok users to access the…
Beasley Media Group is putting AI agents at the center of its advertising sales operation, deploying Futuri’s TopLine Enterprise across all of its markets under a multiyear agreement. The move gives sellers AI-assisted tools for prospecting, account research, outreach, meeting preparation, proposal development and campaign reporting, while leaving human sellers responsible for client-facing decisions and…
Streaming platforms have more content than ever, but much of that catalog never receives enough attention to generate meaningful value. Quickplay is addressing that problem with a new Engagement Quality Score (EQS) intelligence layer designed to quantify the value of individual content assets and moments, giving media companies a data-driven way to decide what should…
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