Mindgruve Named Microsoft Advertising’s Global Emerging Partner of the Year Microsoft’s partner ecosystem just got a new marquee name. At the July 9 Microsoft Advertising Partner Celebration, San Diego‑based Mindgruve was honored with both the Global Emerging Partner of the Year award and a Product Champion Award for its work on closed‑loop measurement with Canter…
RainFocus introduced MCP Profiles, an OAuth‑secured AI‑driven automation layer that gives enterprise marketers real‑time access to live event data, marking a notable shift in how event‑centric organizations retrieve and act on information. What RainFocus MCP Profiles Do RainFocus MCP Profiles embed the Model Context Protocol (MCP) into the company’s Nexus platform, allowing AI agents to read and write event…
Quad/Graphics announced that it will publish its second‑quarter 2026 financial results on July 28, 2026, with a live webcast on July 29. The company also confirmed participation in the Midwest IDEAS Investor Conference on August 26, where CFO Tony Staniak will field analyst questions. The timing and the accompanying messaging signal Quad’s push to position its MX Solutions suite…
Breaker teams with PatternIQ to power AI‑driven newsletter ads, a move that could reshape B2B email monetization by turning inbox real‑estate into a programmable ad channel. What the integration does Breaker, a SaaS platform that automates B2B newsletter distribution and list growth, has embedded PatternIQ’s AI advertising engine directly into its sending workflow. The partnership…
TREW Marketing Names Veteran Engineer‑Marketer Jennifer Dawkins as President, Signals Strategic Shift in B2B AdTech Services. The Austin‑based agency announced a planned succession that elevates Jennifer Dawkins to the helm, while promoting Erin Moore to VP of Account Services and Morgan Norris to VP of Marketing. The move comes as TREW marks two milestones—a near‑20‑year track record…
Audiense Launches Integrated AI Audience Platform After Merging Buxton and Elevar — the audience‑intelligence firm announced a new brand identity, website, and unified product suite that combines Buxton’s location‑based data, Elevar’s cross‑device tracking, and Audiense’s AI‑driven audience insights. The move, backed by PSG Equity, aims to give marketers a single source of truth for first‑party and third‑party…
Guideline Launches Verified Ad Intelligence Across AI platforms, a move that could reshape how advertisers, agencies, and investors track spend on emerging AI‑driven media channels. The New York‑based data‑analytics firm announced on July 7, 2026 that its newly expanded Ad Intelligence suite now captures transaction‑level advertising activity on platforms such as OpenAI’s ChatGPT and Perplexity, offering the industry…
Mudd Advertising Launches The Ad Man 2.0, Announces 2026 Summit, Preps for NADA 2027 – the Cedar Falls‑based, family‑run ad tech firm celebrates its 45th anniversary by unveiling a sequel to its founder’s seminal book, rolling out a dealer‑focused summit, and outlining a strategy for the upcoming NADA Show. Mudd Advertising, a veteran in automotive advertising technology, used its 45‑year…
Philosophy Communication announced on July 7, 2026 that longtime partner Tera Haselden Keatts will step into the role of president. The Denver‑based full‑service marketing and public‑relations firm says Keatts will steer the agency toward deeper client acquisition, broader technology adoption, and a stronger focus on data‑driven advertising solutions. The move marks a clear pivot for Philosophy, which has traditionally…
ShopLiftr Unveils Off‑Site Performance Engine that Syncs Live Promotions with In‑Store Sales – Ottawa‑based ShopLiftr announced a new SaaS platform that injects real‑time, retailer‑verified trade promotion data into programmatic ad buys across display, CTV, and digital out‑of‑home. ShopLiftr’s off‑site performance engine tackles a blind spot in today’s retail media ecosystem: the disconnect between the digital…
