PR Newswire

AdTech Market on Track to Hit $1 Trillion as CTV, Programmatic, and AI Drive Growth

AdTech Market on Track to Hit $1 Trillion as CTV, Programmatic, and AI Drive Growth

The AdTech industry is in the middle of a growth sprint—and there’s no sign of it slowing down. According to a new report from The Insight Partners, global digital ad spend is projected to surpass $1 trillion by 2030, driven by the rise of programmatic advertising, real-time bidding (RTB), and the explosive growth of connected TV (CTV), over-the-top (OTT) video, and retail media networks (RMNs).

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Advertising Fuels $10.4 Trillion in U.S. Economic Activity, Supports 29 Million Jobs

Advertising Fuels $10.4 Trillion in U.S. Economic Activity, Supports 29 Million Jobs

In an era where economic engines are constantly scrutinized for impact and efficiency, advertising has proven itself as a powerhouse. A new study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence reveals that advertising was directly and indirectly responsible for $10.4 trillion in U.S. economic activity in 2023—a staggering 21.9% of total U.S. output.

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