Cadent sharpens its growth strategy with the addition of Jeremy Haft as EVP, eyeing market expansion and predictive advertising leadership.
Cadent, a frontrunner in predictive advertising, has just added another heavyweight to its leadership roster. Industry veteran Jeremy Haft has joined the company as Executive Vice President, Sales & Growth Markets, a move signaling Cadent’s intention to aggressively expand its footprint across CTV, digital, and linear advertising platforms.
Haft, who brings over 20 years of experience in ad tech and media, will report directly to Jes Santoro, Cadent’s Chief Revenue Officer. His mandate? Reinvent Cadent’s sales strategy for North America, deepen customer relationships, and drive new commercial partnerships—all while steering the company’s push into emerging growth markets.
“Jeremy’s arrival comes at a time when Cadent is accelerating its omnichannel solutions and strategies to set the new standard in predictive advertising,” said Santoro. “His fluency in all media and solution-first mindset make him the ideal partner for our next chapter.”
Why This Move Matters
In an era where connected TV (CTV) continues to dominate ad budgets and predictive analytics becomes a must-have rather than a nice-to-have, Cadent is clearly doubling down. The appointment of Haft isn’t just about sales leadership—it’s about future-proofing the company’s value proposition.
Haft’s track record reads like a blueprint for scaling modern ad tech operations. He previously held Chief Revenue Officer roles at Digital Remedy and Channel Factory, and served in senior leadership at Viant Technology and Amobee. His experience launching omnichannel ad products and building go-to-market strategies aligns tightly with Cadent’s ambitions to be a leader in full-funnel predictive advertising.
Strengthening the Sales Core
Haft will join forces with Lindsay Teague, SVP of Strategic Accounts, to unify Cadent’s sales organization. Their focus: implement a solution-selling framework that emphasizes real-world outcomes, scale advertiser partnerships, and deliver differentiated narratives to an increasingly crowded and competitive ecosystem.
This unified front comes as Cadent repositions itself—not just as a tech platform but as a strategic partner to major advertisers and agencies. Haft’s leadership is expected to help the company grow market share in both established and untapped regions.
“Cadent’s acceleration is tremendous, especially within CTV,” said Haft. “The new Cadent is redefining what’s possible in advertising. I’m thrilled to help build on that growth.”
What It Signals for the Industry
Cadent’s strategic hire underscores the intensifying competition in the CTV and predictive ad tech space, as more players race to integrate AI-driven forecasting into media buying. The emphasis on solution-oriented sales reflects a broader industry trend where vendors must move beyond impressions and clicks to deliver tangible business outcomes.
Rivals like The Trade Desk, Innovid, and Roku’s OneView are also ramping up investments in omnichannel planning and cross-screen attribution. With Haft in the driver’s seat, Cadent appears ready to challenge them head-on—armed not just with predictive tech, but the human capital to sell it strategically.
