The Power of Storytelling and Data In modern marketing, the lines between creative storytelling and data-driven targeting are becoming increasingly intertwined. PR agencies excel at crafting narratives that resonate with audiences, while AdTech firms provide the tools to reach those audiences with precision. When these capabilities are combined, campaigns can achieve both emotional impact and…
The launch of Copilot Cowork inside Microsoft 365 shows how quickly AI is moving deeper into the tools where marketing resides. When AI can assemble research or prepare launch materials directly inside documents and spreadsheets, a lot of the operational work around campaign planning becomes compressed. “The more interesting implication is what happens when those…
1. For years, loyalty programs sold aspiration premium cabins, upgrades, exclusive experiences. When did that promise start to feel disconnected from what travelers actually value? The disconnect emerged gradually, then accelerated. Years of devaluations, blackout dates and opaque redemption processes eroded member confidence long before travelers consciously noticed. The promise of a free flight began…
By Greg Wise, Co-Founder at OneScreen.ai Let’s be honest: a majority of us, especially marketers, are currently trapped in a digital toxic relationship. We go about our days staring at dashboards, stressing over pixels, and hoping that the latest algorithm update does not impact our reach. We’ve retreated so deeply into the “digital-only” bunker that we…
From the survey results, the number one reason customers ghost brands is not being able to reach a human agent. Why do you think it still matters so much even as AI gets more advanced? Customers want confidence that their problem will actually get solved. A human agent represents that safety net. The data shows that 71%…
Marketing teams are being asked to drive pipeline with smaller budgets and leaner teams. Where does getpixel.ai.ai create the most immediate impact for operators who are stretched thin? getpixel.ai delivers immediate impact by removing the manual, fragmented work that slows small marketing teams. Instead of spending hours building assets, coordinating channels, and tracking performance, marketers…
1. How will the combined solution transform customer engagement for businesses in Arabic-speaking markets? The AiVANTA–SlangIT partnership creates an end-to-end engagement ecosystem that blends intelligent conversations with hyper-personalized communication — both tailored for Arabic-speaking audiences. SlangIT brings voice, chat, and IVR capabilities enriched with dialect-specific NLP, while AiVANTA layers personalized, localized video messaging triggered by…
By Dan Nadeau, founder and CEO, Payway For subscription-based businesses, payment declines remain one of the most persistent and misunderstood sources of revenue loss. While fraud and chargebacks tend to grab headlines, it’s the quieter category of “soft declines” that quietly erodes customer lifetime value month after month. As we head into 2026, the subscription…
What was Butler/Till looking to achieve for their health and wellness client? Butler/Till’s client was a leading health and wellness brand with more than 1,000 locations across the US. The client had 18 high-priority markets where they wanted to increase efficiency. Their key measurement metric was CPA — so the challenge for Butler/Till was to…
Q1. Give us a short introduction about who you are and how you got into programmatic advertising I’m Jennifer Louie Oon, Senior Vice President of Sales at DAX United States, where I focus on helping brands and publishers unlock the value of programmatic audio. My career didn’t follow a straight line. I’ve always prioritized learning…
