Nearly all organizations have adopted some sort of AI tool (if not multiple), but many say that the ROI isn’t there. Why is this happening? What’s holding back B2B companies from seeing true success with today’s advanced AI tools? AI doesn’t fix broken systems. It accelerates them. That’s the core problem. Most organizations are dropping…
David Naffis is the Co-Founder and CEO of Adwave, a CTV advertising platform built for small businesses. Adwave makes it possible to create professional commercials and run targeted TV campaigns without agencies, lengthy contracts, or large budgets. 1. Self-serve platforms reshaped search, social, and display advertising over the past fifteen years. Why has broadcast-quality TV been…
What Effective Board Oversight Looks Like in the Age of AI
By: Tylynn Pettrey, SVP, Analytics & AI at Chalice AI For years, digital advertising has been guided by a simple principle: optimize what can be measured. That approach helped scale the industry, but it also shaped the behavior of the systems behind it. Over time, algorithms became highly effective at identifying and prioritizing signals that…
You’re stepping into the VP of Revenue role at Adora at a time when AI is rapidly reshaping marketing. What about Adora’s approach convinced you this was the right moment to make the move? Almost every CMO today is being asked by their CEO how they’re leveraging AI both now and in the future. What…
Digital 100 U.S., Similarweb’s annual ranking of the fastest-growing websites and apps, points to something more structural happening beneath the surface. Across consumer categories, the brands with the most sustained momentum aren’t necessarily the loudest ones. They’re the ones that have quietly become indispensable. Dependability Is the New Differentiator Fashion & Apparel tells the story…
When it comes to industry events, engagement used to mean attendees showing up, scanning their badge, and sitting through sessions. That bar has significantly elevated. Across industries, people arrive expecting events to feel relevant, interactive, engaging, personalized, and intentional. They also expect the experience to continue after they leave, with follow-up that reflects what they…
By: Tom Zawacki, CEO of Adswerve (https://adswerve.com/) Vibe Marketing is a new era of marketing shaped by generative AI creativity, speed, and intelligence enabling marketers and executives to automate marketing campaigns from client brief to concepts, campaigns to optimization. The concept draws inspiration from the software engineering world, where “vibe coding” describes using natural language…
NRF has always offered a collaborative space for retailers, technology providers, and enterprise decision makers alike, and this year was no different. While new ideas, exciting partnerships, and big purchasing decisions often begin at the annual event in January, just one, high-impact moment isn’t enough to build lasting relationships in today’s experiential environment. While flashy…
1. How has the adoption of native direct deals influenced your ability to reach target audiences? At Eightpoint, native direct deals have fundamentally shifted us from distribution-driven monetization to intent-driven monetization. Because we control high-frequency user touchpoints—browsers, launchers, and utility apps—we’re not just aggregating traffic, we’re capturing real-time behavioral intent signals at scale, particularly within…
