1. Was there a specific operational bottleneck or market challenge that triggered the decision to rearchitect your creative workflows? We’ve been using AI in different parts of the agency for a while — from creative generation to data modeling — but we lacked a solution that connected all the dots and embedded intelligence throughout the…
1. How does this partnership expand your vision for real-time brand optimization and AI-powered media buying? First, it’s a huge endorsement and recognition of the critical role branding plays in a business’s success and how we support making this happen. Initially, linking with Microsoft Curate enabled us to enhance the addressability and, consequently, the value…
1. How do you plan to achieve effective audience targeting without relying on device IDs or cookies? a. In the Future Today Marketplace, we’re leaning into contextual signals and predictive audience targeting that utilizes AI and machine learning. Our approach blends high-quality, addressable first-party data with privacy-compliant third-party data and real-time signals like geography and time…
1. How do you define the shift toward hyper-targeted advertising and why is it becoming important in today’s AdTech landscape? It’s estimated that Americans are exposed to around 5,000 branded messages everyday according to studies from University of Southern California. This is up from 500 in the 1970’s. With so much noise, how is a…
I believe the CTO role is evolving into a dual role – visionary technologist and AI strategist – responsible not just for shipping scalable systems, but for embedding AI and adaptability at every layer of the product and organization. With AI dramatically boosting productivity inside teams, I believe CTOs should get closer to the code than ever – whether leading 20 engineers or 500 – so they can deeply understand the tools, guide architecture decisions, and move fast with confidence.
Welcome, Bartosz! You worked your way up from being a content marketer to serving as the CMO at Zeropark. Please share with us the backstory of this incredible journey. Thank you for having me! I was hired by Commerce Media Tech (then Codewise) back in 2017 to take care of organic marketing activities for one…
AdTechEdge Interview with Deborah Kilpatrick, Co-Founder & VP Marketing, SourceKnowledge
Hello, Marie-Lou! Walk us through the milestones in your marketing career and how you arrived at the position of Head of Marketing at DanAds. Before joining DanAds, my career was a global adventure in marketing, spanning various sectors like entertainment and technology and countries including France, the UK, and the UAE. This international exposure honed…
Hi David, thank you for this opportunity. You have an impressive background leading both startups and public companies. What motivated you to take on the CEO role at Incremental, and what excites you most about the company’s future? Thank you for having me. Retail media is at such an interesting inflection point right now. It crossed $50B…
What’s the story behind your journey to becoming CEO of Oraki? Back in 1998, my path from finance to leading Oraki began. It was a journey sparked by a deep passion for technology and advertising. The adventure really kicked off when I founded Ad4ever, a pioneer in digital ads. Following its acquisition, I shifted to Oraki…
