News Archives - Page 19 of 72

Meta Pushes AI-Driven Ad Placements Ahead of Holiday Season

AdTech Edge2 months ago2 months ago04 mins

If you’re planning to ramp up Facebook and Instagram ad spend for the holiday rush, Meta has one word for you: automation—or more specifically, AI.

Musk Bets on Grok to Automate X Ads, But Advertisers Aren’t Sold

AdTech Edge2 months ago04 mins

Elon Musk is making a hard sell to advertisers: let Grok, X’s AI assistant, run your campaigns end-to-end. The promise? Automation that levels the playing field for small and midsize businesses. The reality? Marketers aren’t biting—at least, not yet.

Local Advertisers Still Believe in Radio—and Streaming Video Is Gaining Fast

AdTech Edge2 months ago2 months ago05 mins

In a media landscape dominated by digital metrics and ROI dashboards, local advertisers still have a soft spot for traditional channels—especially radio. That’s the takeaway from Borrell Associates’ latest SMB survey, which finds one-third of local advertisers rate AM/FM radio as “very” or “extremely” effective.

Why Curation Is Now Core to Programmatic Advertising — Not Just a Trend

AdTech Edge2 months ago2 months ago06 mins

What was once dismissed as a buzzword is now a defining force in digital advertising. Curation—the packaging of audience data and supply chain intelligence into high-value private marketplaces (PMPs)—has become a cornerstone of programmatic strategy.

SCA Unveils LiSTNR Precision+: AI-Powered Leap in Audio AdTech

AdTechEdge2 months ago2 months ago04 mins

Southern Cross Austereo (SCA) is making a bold play for audio advertising supremacy with the unveiling of LiSTNR Precision+, its most advanced AdTech product yet. Slated for launch in October, the new platform is being hailed as a “world-first” innovation in the digital audio space—and it’s aiming to put SCA’s LiSTNR platform at the center of the global conversation.

Alkimi Taps Sui Blockchain to Overhaul Digital Ads with Full Transparency

AdTech Edge2 months ago2 months ago05 mins

In a bold move to reinvent digital advertising from the ground up, decentralized ad platform Alkimi has joined forces with Sui, a blockchain built for scalability and mass adoption. The mission? Drag one of the internet’s most opaque and intermediated industries into the light—by bringing ad transactions on-chain.

Trade Desk Tumbles 26% as CTV Ad Growth Cools and Expenses Rise

AdTech Edge2 months ago2 months ago05 mins

In a sharp break from its usual high-flying performance, The Trade Desk reported a notable deceleration in Q2 revenue growth, triggering a brutal 26% drop in its stock price during after-hours trading Thursday. The culprit? Weaker-than-expected demand for digital advertising in connected TV (CTV)—one of the company’s most promising verticals.