In a bold move to reshape how creative content is developed, scaled, and distributed, Stagwell (NASDAQ: STGW) has officially launched Unreasonable Studios (UNR)—a unified global production powerhouse that merges branded content, entertainment, and creator-led storytelling into a single entity.
In a move that underscores the shifting center of gravity in media and advertising, FOX Advertising has announced a strategic investment in The Lighthouse, a real-world creative studio and campus space built for creators by Whalar Group. The deal, revealed at Cannes Lions 2025, isn’t just about bricks and mortar—it’s a stake in the future of creator-led intellectual property (IP) and immersive brand storytelling.
In a landmark move for the in-game advertising space, Frameplay and iion have announced a strategic partnership designed to create the largest unified global reach for game-based ad inventory. The deal brings together Frameplay’s pioneering intrinsic in-game advertising exchange with iion’s expansive platform covering over 4,000 gaming titles across APAC and EMEA.
In the fast-evolving world of connected TV (CTV), Anoki is stepping up to offer OEMs a turnkey FAST solution—one powered by cutting-edge AI and underpinned by the clean ad supply chain principles of The Trade Desk’s Ventura TV OS.
In an increasingly saturated field of AI marketing solutions, Clinch has carved out a space of its own—and just earned serious validation for it. The AI-powered ad tech company was just named a winner in the 2025 Newsweek AI Impact Awards, securing top honors in the AI Marketing category for its Copilot product, an agentic AI designed to streamline and supercharge programmatic advertising campaigns.
In an era where consumer attention is fleeting and creative quality can make or break a campaign, Mininglamp Technology has unveiled AdEff, a next-gen AI-powered ad testing platform designed to revolutionize how global marketers evaluate and optimize ads.
Affinity Solutions, the consumer purchase insights leader, is deepening its partnership with Amazon Web Services (AWS) to offer advertisers and publishers privacy-enhanced access to its vast dataset of real-world spending—without sharing or duplicating raw data. The collaboration centers on AWS Clean Rooms, enabling secure data collaboration and smarter campaign measurement powered by over 86 billion transactions from 95 million consumers.
In a strategic move to streamline and supercharge programmatic advertising, InMobi Advertising has launched the InMobi Buyer Hub—a self-service platform designed to empower every type of media buyer with precision, transparency, and real-time control over programmatic campaigns.
In a major leap toward truly integrated digital advertising, Innovid has launched Harmony Social, a first-of-its-kind solution that links paid social campaigns with CTV and the open web—marking a breakthrough in cross-channel connectivity.
In a bold step to modernize media intelligence, LG Ad Solutions has announced a strategic partnership with Akkio, an AI-native platform built for media companies, to unlock the full potential of its proprietary ACR (automatic content recognition) data—in real time.
