MadTech has officially launched MadConnect, the industry’s first intelligent infrastructure layer tailored to agentic AI marketing and advertising. In an era where enterprises rely on dozens of fragmented AdTech and MarTech platforms, MadConnect creates a unified, AI-native foundation that enables LLM-powered agents to execute marketing tasks autonomously, securely, and in real-time.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced updated financial guidance for Q2 and the full year 2025. The updated projections, released ahead of the company’s 2025 Innovation Day, signal continued strong demand for DV’s suite of ad verification and measurement solutions amid a dynamic advertising landscape.
FreeWheel, a global technology leader in TV advertising, has announced significant expansions to its connected TV (CTV) partnerships. Collaborations with platforms such as Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl reinforce FreeWheel’s commitment to creating a unified, scalable programmatic advertising ecosystem. These partnerships not only broaden FreeWheel’s premium video marketplace but also enhance its ability to serve advertisers, agencies, and publishers across all tiers—from enterprise buyers to small businesses.
DoorDash, a global leader in local commerce, has announced its most significant advertising platform upgrade to date. The company is rolling out a robust suite of AI-powered advertising tools and has acquired Symbiosys—a next-generation retail media platform—to enable offsite ad campaigns across search, social, and display. With these updates, DoorDash is building a smarter, more scalable, and transparent advertising ecosystem that connects high-intent consumers with advertisers both on and off its platform.
Roku, Inc. and Dentsu have unveiled new findings from a joint study examining how consumers interact with shoppable TV. As streaming becomes the primary mode of TV consumption, brands are exploring how to make the experience more interactive and commerce-driven. The research highlights the emerging consumer appetite for TV-driven purchases and what drives meaningful engagement in a shoppable media environment.
Innovid, a leading independent software platform in AdTech, has announced a major upgrade to its measurement tool, InnovidXP. The update introduces pixel-free purchase attribution, allowing marketers to track and optimize ad performance based on tangible business outcomes like sales lift, ROAS, and incrementality. By partnering with Affinity Solutions, Innovid now connects ad exposures with billions of in-store and online purchase transactions—offering a transformative shift in how advertisers evaluate and optimize campaigns.
MERGE, a leading marketing and technology agency at the crossroads of health and wellness, has announced two high-impact leadership appointments aimed at driving its next phase of integrated growth and innovation. The additions of Heidi West as Chief Revenue Officer (CRO) and John Bracey as Chief Data and Performance Officer (CDPO) mark a significant evolution in MERGE’s executive strategy, reinforcing its mission to deliver AI-powered, data-informed, and human-centric experiences for clients in both healthcare and consumer sectors.
As the digital advertising ecosystem continues to evolve across regions, visibility into app-level monetization and ad fraud risks is more important than ever. Pixalate, a global leader in ad fraud protection, privacy, and compliance analytics, has unveiled its May 2025 Top Grossing Apps Reports for Latin America (LATAM), focusing on Mexico and Brazil.
In an era where Generative AI-powered search engines are transforming how users access information, publishers face a new existential challenge. Many AI engines scrape content without permission or compensation, diminishing web traffic and revenue for publishers. In response, Taboola has launched DeeperDive, a first-of-its-kind AI answer engine designed to live directly on publisher websites, offering a competitive, ethical, and scalable alternative that respects and leverages original journalism.
As digital video ad spend surges across the industry, PadSquad—a leader in high-impact digital and video ad experiences—has witnessed explosive growth in the adoption of its instream video solutions. From January to May 2025, VidStream and VidStream+ have achieved a 128.5% year-over-year increase in client usage, alongside a 49.5% boost in revenue. This signals a broader trend in the advertising ecosystem, where brands are prioritizing immersive, cross-platform video formats to drive engagement, brand recall, and ultimately, business impact.
