As economic uncertainty shapes consumer behavior, LG Ad Solutions conducted a U.S.-based survey to uncover how inflation and rising out-of-home entertainment costs are influencing video streaming habits. The findings reveal a significant pivot toward Connected TV (CTV) and FAST platforms, as consumers seek cost-effective ways to stay entertained at home.
Yext, Inc. (NYSE: YEXT), the leading digital presence platform for multi-location brands, has announced the successful closing of a $200 million senior secured term loan facility with funds and accounts managed by BlackRock. The move enhances Yext’s financial flexibility, enabling the company to pursue strategic growth initiatives and acquisitions.
MNTN, Inc. (“MNTN”), a leading technology platform bringing performance marketing to Connected TV (CTV), has officially priced its initial public offering (IPO) at $16.00 per share. The company will offer 11.7 million shares of Class A common stock and is set to begin trading on the New York Stock Exchange under the ticker symbol “MNTN” starting May 22, 2025.
Since its founding in 2016, Mistplay has established itself as the leading rewards-based user acquisition platform for mobile gamers, delivering high lifetime value (LTV) players at scale through its innovative rewarded play model. Today, Mistplay announces the launch of its platform for iPhone, opening new horizons in scale and inventory and providing publishers fresh opportunities to acquire, monetize, and nurture loyal, high-value players.
Worldeye Technologies Inc. today announced the strategic acquisition of BidX, a leader in automated PPC and DSP advertising for major e-commerce platforms including Amazon and Walmart. This acquisition strengthens Worldeye’s comprehensive portfolio of e-commerce solutions, which already features DataHawk analytics and Viral Launch marketplace optimization tools.
Comcast Advertising, the advertising arm of Comcast, today unveiled a groundbreaking AI-powered creative platform designed to help brands easily produce TV-grade ads. Developed in partnership with AI video pioneer Waymark, this platform enables advertisers to create high-quality commercials quickly and affordably, overcoming the traditional barriers of time and cost associated with TV ad production.
InfoSum, a global leader in data collaboration platforms, has announced new integrations with Amazon Ads to facilitate secure and seamless activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). This integration empowers advertisers and media agencies to improve audience targeting and campaign outcomes while upholding strict privacy standards.
Clinch, an AI-powered technology company specializing in omnichannel advertising, has announced the integration of LinkedIn’s Marketing API into its Flight Control platform. This integration allows advertisers to create, preview, and sync LinkedIn ad campaigns while accessing cross-channel insights—all within a single platform.
Context Networks, Inc., the pioneering programmatic advertising platform tailored for the gaming industry, has announced an expansion of its digital ad network into restaurants and taverns across West Bend and Milwaukee, Wisconsin. Partnering with River City Amusements, this marks the first regional deployment of their proprietary Deep Intelligence Marketing strategy, converting gaming machine displays into…
Constant Contact, a leader in digital marketing tools for small businesses and nonprofits, has announced a new integration with Xero, the global accounting platform for small businesses. This collaboration creates an automated workflow connecting marketing and accounting systems, helping businesses save time and operate more efficiently. Features of the Constant Contact and Xero Integration The…
