Q1. Give us a short introduction about who you are and how you got into programmatic advertising
I’m Jennifer Louie Oon, Senior Vice President of Sales at DAX United States, where I focus on helping brands and publishers unlock the value of programmatic audio. My career didn’t follow a straight line. I’ve always prioritized learning and being curious about how media connects with people, which naturally led me into programmatic and the evolving opportunities in audio advertising.
Q2. Why is programmatic audio finally operating like a scaled, reliable channel?
Programmatic audio has matured because the ecosystem is finally building the infrastructure and standards that make scale and reliability possible. Better targeting, improved measurement, and more sophisticated tools have helped reduce friction for buyers and sellers alike. As audio’s measurement capabilities improve, the channel is starting to deliver at a level brands can confidently invest in. The kind of consistency that used to exist only in video and display is now becoming real in audio.
Q3. How do you think buyers and sellers are navigating fragmentation across audio environments?
Fragmentation, from podcasts to ad-supported streaming and local audio, is both a challenge and an opportunity. Buyers are recognizing that focusing only on a handful of major platforms leaves gaps in reach and audience coverage. Sellers are looking to technology to standardize access and measurement across those environments. By embracing programmatic solutions and expanding how audio inventory is packaged and activated, the industry can actually turn fragmentation into reach and precision rather than confusion.
Q4. What do you believe advertisers are getting wrong about audio performance and measurement?
A lot of advertisers still think about audio the way they did years ago, as a support channel that’s hard to measure. That perception comes from outdated measurement models that haven’t kept up with how people actually consume audio. Audio delivers attention and engagement, but without reliable measurement, its performance hasn’t been properly credited. Once measurement systems catch up and show audio’s true impact, especially outside the biggest platforms, spend will shift to better reflect how audiences are actually listening.
Q5. How can DAX help brands navigate a fragmented audio market and drive measurable results through programmatic audio?
DAX helps brands and publishers by reducing the complexity of a fragmented market. We bring premium ad-supported audio inventory into a programmatic environment where buyers can efficiently reach audiences at scale and with transparency. We also focus on driving better measurement and insights so advertisers can understand what’s working and optimize in real time. By combining reach, reliability, and clearer performance data, DAX enables brands to invest confidently in audio as a core part of their media mix.
