DigitalAdvertising Archives

Outreach‑ServiceNow Integration Boosts Revenue Automation

Outreach Integrates with ServiceNow CRM to Accelerate Revenue Execution

May 8, 2026

BusinessWireMay 8, 202608 mins

Outreach Announces Integration with ServiceNow to Accelerate Revenue Execution Across the Entire Revenue Cycle, promising tighter AI‑driven workflow automation for go‑to‑market teams. Outreach, the agentic AI platform that powers revenue teams, unveiled a native, bidirectional sync with ServiceNow’s Customer Relationship Management (CRM) solution at Knowledge 2026. The integration embeds Outreach’s sales‑orchestration capabilities directly inside ServiceNow’s CRM,…

penX, News Australia Bring Programmatic CTV to Tubi

OpenX and News Australia Unlock Programmatic Access to Tubi’s Premium CTV Inventory

May 8, 2026

BusinessWireMay 8, 202608 mins

OpenX and News Australia Expand Programmatic Access to Tubi’s Premium CTV Inventory — the two firms announced a partnership that brings Fox Corporation’s free‑streaming service into the hands of Australian programmatic buyers via OpenX’s biddable CTV platform. The deal in detail OpenX Technologies, a global omnichannel supply‑side platform (SSP), is teaming with News Australia, the country’s leading…

Pixability360 Launches Unified AI Platform for YouTube Marketing

Pixability Unveils Pixability360: An AI‑Powered Hub for YouTube Advertising, Organic, and Creator Management

May 8, 2026

GlobeNews WireMay 8, 202606 mins

What Pixability360 Does Pixability360 aggregates data from YouTube’s advertising API, organic performance metrics, and creator‑level insights. Marketers can view spend, view‑through rates, and conversion data side‑by‑side with organic subscriber growth, video SEO health, and creator audience overlap. The platform also supplies AI‑generated recommendations that suggest budget reallocations, content tweaks, and creator collaborations to lift overall…

Spotzi partners with Reveal for AI‑driven OOH data integration

Spotzi Teams Up with Reveal to Power Data‑Driven OOH Campaigns

May 8, 2026

PR NewswireMay 8, 202607 mins

Spotzi partners with Reveal to boost OOH data integration, announcing a strategic alliance that embeds Reveal’s brand‑lift studies into Spotzi’s AI‑driven planning platform and designates Reveal as Spotzi’s primary U.S. sales partner. What the partnership entails The collaboration makes Reveal the go‑to sales channel for Spotzi’s location‑data suite across the United States. In practice, Spotzi…

MECENAS Launches Sideline Sports Platform

MECENAS Unveils Sideline Sports: A New Platform Bridging Sports Culture and AdTech

May 8, 2026

PR NewswireMay 8, 202607 mins

What Sideline Sports Is Sideline Sports is a content‑driven hub that goes beyond live scores to surface the rituals, fashion, food, and identity markers that define today’s sports fandom. Its flagship vodcast, Nine Innings In, pairs influencers and former athletes with deep‑dive storytelling, creating a library of short‑form video, articles, and behind‑the‑scenes footage. By cataloguing…

Kargo ChatGPT Integration Brings AI‑Native Advertising to Brands

Kargo Teams Up with ChatGPT to Bring AI‑Native Advertising to Brands

May 7, 2026

GlobeNews WireMay 7, 202609 mins

Kargo announced a partnership with OpenAI’s ChatGPT, positioning the adtech firm as a technology partner in the emerging AI‑driven commercial ecosystem and opening a new frontier for AI‑native advertising. Kargo, the New York‑based adtech platform known for blending creative science with programmatic distribution, revealed its integration with ChatGPT on May 5, 2026. The move marks the first formal…

OAAA renews FBI Digital Billboard Initiative – DOOH impact

OAAA Extends FBI Digital Billboard Initiative, Boosting DOOH’s Role in Public‑Safety Campaigns

May 7, 2026

GlobeNews WireMay 7, 202608 mins

The Out of Home Advertising Association of America (OAAA) announced Wednesday that its partnership with the Federal Bureau of Investigation (FBI) on the Digital Billboard Initiative has been renewed, expanding a nation‑wide network of more than 10,000 digital screens that broadcast fugitives, missing‑person alerts and other urgent public‑safety messages. How the technology works At its…

Nexxen‑Unity partnership brings AI‑resilient, cookie‑free video to mobile gamers

Nexxen‑Unity Deal Unlocks AI‑Resilient, Cookie‑Free Video for Mobile Gaming

May 7, 2026

GlobeNews WireMay 7, 202608 mins

Nexxen partners with Unity to bring AI‑resilient, non‑cookie video to mobile gamers, a move that could reshape programmatic buying on smartphones and set a new benchmark for privacy‑first ad delivery. The collaboration merges Unity’s massive in‑app gaming inventory with Nexxen’s data‑driven demand‑side platform (DSP). By embedding Unity’s premium mobile supply into Nexxen’s unified buying hub,…

IAB Tech Lab Introduces Standardized CTV Ad Portfolio to Streamline Programmatic TV Buying

May 7, 2026

PR NewswireMay 7, 202608 mins

IAB Tech Lab Introduces Standardized CTV Ad Portfolio to Streamline Programmatic TV Buying, a move that could reshape how advertisers and publishers transact emerging Connected TV (CTV) formats across the programmatic supply chain. What the CTV Ad Portfolio Adds The IAB Tech Lab announced a suite of new technical specifications that formalize the way CTV…

ArcSpan AI‑Driven Gaming Audience Targeting Platform

ArcSpan Powers Gamer Grid, Delivering AI‑Driven Gaming Audience Targeting for Programmatic Ads

May 7, 2026

PR NewswireMay 7, 2026010 mins

ArcSpan Powers Gamer Grid, Delivering AI‑Driven Gaming Audience Targeting for Programmatic Ads — the partnership announced on May 6, 2026 brings together ArcSpan’s Audience Monetization System (AMS) and Overwolf’s newly launched Gamer Grid to give advertisers deterministic, privacy‑compliant access to more than 113 million monthly PC gamers across titles such as: ArcSpan, the AI‑first data monetization platform that has become a backbone…