Glance, the global consumer tech company known for AI-powered experiences, has joined forces with Integral Ad Science (IAS) to deliver independent verification of ads across its platform. The partnership aims to enhance media quality, transparency, and accountability for brands running campaigns to over 250 million users in India and Indonesia.
Audiencerate, the international AdTech and MarTech data activation specialist, has earned Google’s Customer Match Upload Partner certification, joining a restricted group of global operators authorized to manage and onboard first-party data into Google Ads and DV360.
Equativ, the independent media platform, has rolled out its Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Designed to transform media briefs into actionable strategies, the agent promises faster planning, precision execution, and measurable campaign improvements—all while keeping buyers fully in control.
The Zillow Group has overhauled its digital properties—including Zillow, Trulia, HotPads, and StreetEasy—to align with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA). The move comes after the BBB National Programs’ Digital Advertising Accountability Program (DAAP) identified compliance gaps in the group’s websites and mobile applications.
G Adventures has never positioned itself as a conventional tour operator, and its latest marketing move follows the same playbook. The small-group adventure travel specialist has appointed Propellic, a travel-focused performance marketing agency, to manage its global digital advertising efforts as it looks to scale demand across key international markets.
Cadent, the predictive advertising platform, is deepening its partnership with Google Cloud to transform how agencies and marketers operate in the omnichannel ad space. By integrating Google Cloud’s AI capabilities—including Gemini Enterprise—Cadent is streamlining campaign management, product development, and client services.
MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s global programmatic digital OOH offering…
The Interactive Advertising Bureau is setting the tone for 2026—and making it very clear that the industry isn’t just evolving, it’s mutating. Today, the IAB unveiled the full agenda for its 2026 Annual Leadership Meeting (ALM), happening February 1–3 in Palm Springs. The event returns under the banner “It Starts Here,” which doubles as both a rallying cry and a warning that the next two years won’t look anything like the last ten.
The Power of Integration Modern marketing is no longer about choosing between strategies. Success now depends on how well those strategies work together. PR and influencer marketing have often been treated as separate disciplines, yet they share a single purpose: building credibility and connection. When integrated effectively, they can drive awareness, engagement, and conversion across every stage…
If the ad industry needed a wake-up call, Loud Echo just delivered one—at machine speed. The startup has launched an AI-powered advertising platform that does what programmatic has talked about for years but never truly achieved: creative that updates itself in real time, per impression, without breaking a sweat.
