DigitalAdvertising Archives

Object First Ootbi earns MES Midmarket 100 spot

Object First’s Ootbi Secures Spot on MES Midmarket 100, Highlighting Ransomware‑Proof Backup Trend

July 14, 2026

BusinessWireJuly 14, 202608 mins

Object First Named on The Channel Company’s MES Midmarket 100 List for Third Consecutive Year Object First, a specialist in on‑premises, ransomware‑proof backup storage, has been featured for the third straight year on MES Computing’s 2026 MES Midmarket 100 list. The accolade, compiled by The Channel Company, spotlights vendors that understand the unique IT constraints of midsize enterprises—organizations that…

PIP Franchisee of the Year Highlights Hybrid AdTech Shift

PIP Names Franchisee of the Year at 2026 Convention

July 14, 2026

GlobeNews WireJuly 14, 2026010 mins

PIP Names Franchisee of the Year at 2026 Convention — the San Diego gathering of the marketing‑services franchise network highlighted a shift toward data‑driven print, programmatic signage and AI‑enabled creative workflows that could reshape how midsize brands allocate ad spend. The annual PIP Convention and Vendor Show, held July 10 in San Diego, was more than a celebratory banquet for…

Tec‑Do partners with OpenAI to launch ChatGPT Ads platform

Tec‑Do Teams with OpenAI to Power ChatGPT Ads for Brands

July 14, 2026

PR NewswireJuly 14, 202609 mins

A new gateway to AI‑native advertising OpenAI’s rollout of ChatGPT Ads marks the first large‑scale advertising inventory embedded directly in the ChatGPT experience. Tec‑Do’s Navos platform—built on its proprietary multimodal model Tec‑Chi—now serves as the operational layer that lets brands create, launch, and continuously optimize campaigns within the chat interface. Advertisers can feed market insights,…

Omneky Unveils Public API and MCP Server to Automate Ad Creative Across Platforms

July 14, 2026

PR NewswireJuly 14, 202609 mins

Omneky Launches Public API and MCP Server, Bringing Autonomous Ad Creative Generation to Any Platform or AI Agent – In a move that could reshape how brands produce and scale digital ads, San Francisco‑based Omneky announced on July 10, 2026 the public rollout of its Omneky API and Model Context Protocol (MCP) server. The new services give developers,…

Arrowfly Rebrand: B2B Media Platform Gains Scale

Arrowfly Rebrands from WTWH Media, Expands B2B Marketing Platform

July 14, 2026

PR NewswireJuly 14, 202608 mins

Arrowfly Rebrands from WTWH Media, Expands B2B Marketing Platform — the Cleveland‑based B2B media firm announced Monday that it is shedding its legacy name in favor of “Arrowfly,” a brand that better reflects its evolution from a niche trade publisher into a full‑stack B2B media, events, and marketing engine. From Trade Press to Integrated Marketing…

Cataneo U.S. expansion boosts AI‑driven media tech

Brand Engagement Network launches Cataneo’s U.S. expansion, positioning AI‑driven media tech for enterprise advertisers

July 14, 2026

PR NewswireJuly 14, 202609 mins

Brand Engagement Network (NASDAQ: BNAI) has announced the launch of Cataneo’s U.S. market expansion, establishing a Madison Avenue headquarters and appointing industry veteran Don Durand as chief sales officer. The move pairs Cataneo’s proven MYDAS platform—currently handling over €6 billion in ad inventory—with BEN’s AI‑driven Engagement Language Model (ELM™), promising AI‑enhanced workflow automation for broadcasters, publishers, and ad‑tech…

Agentio Partners with Meta to Automate Creator‑Led Ads on Instagram and Facebook

July 14, 2026

PR NewswireJuly 14, 202609 mins

Agentio — the AI‑native platform that powers creator‑led advertising — has announced a strategic integration with Meta, enabling brands to launch data‑driven partnership ads on Instagram and Facebook in a matter of days rather than weeks. The technology behind the partnership Agentio’s AI engine ingests every ad in a brand’s Meta account, parses visual and textual assets with proprietary…

Multilocal‑Aristotle partnership launches audience‑led programmatic ad solution

Multilocal‑Aristotle Partnership Brings Audience‑Led Programmatic Advertising to Political Campaigns

July 13, 2026

GlobeNews WireJuly 13, 2026010 mins

Multilocal‑Aristotle Partnership Brings Audience‑Led Programmatic Advertising to Political Campaigns – In a joint announcement on July 9, 2026, Multilocal, the curation‑intelligence platform behind programmatic advertising, teamed up with Aristotle, a data‑solutions leader for political, donor and advocacy organizations, to launch a turnkey solution that lets campaigns plan, launch and optimise digital ads across: What the partnership delivers…

Ansira Launches AI Search Optimization Guide

Ansira Unveils “The Channel Marketer’s Guide to AI Search” – A Playbook for AI‑Driven Search Optimization

July 13, 2026

PR NewswireJuly 13, 202609 mins

Ansira Partners, Inc. announced today the release of The Channel Marketer’s Guide to AI Search, a new resource hub that equips brands and their local partners with strategies, tools, and best‑practice checklists for AI search optimization in an increasingly generative‑search‑first landscape. What the guide delivers The 30‑page guide consolidates educational content, performance metrics, and actionable…

IAB Tech Lab Launches Redefining Media Types Standard for Video

IAB and IAB Tech Lab Unveil Redefining Media Types Standard for Digital Video

July 13, 2026

PR NewswireJuly 13, 202608 mins

IAB and IAB Tech Lab Release Redefining Media Types Standard for Digital Video, a joint framework that aims to bring uniform definitions to the fragmented world of online video advertising. The Interactive Advertising Bureau (IAB) announced on July 9 that its new Redefining Media Types (RMT) Standard is now open for public comment through August 8. Developed with IAB Tech Lab,…

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