DigitalAdvertising

Omni Media Consulting is developing OmniCommand, an AI-powered marketing intelligence platform designed to move marketing teams beyond dashboards and toward data-driven decision support. Currently undergoing internal testing, the platform connects marketing data, identifies findings, estimates potential impact and helps teams determine what deserves attention next. At the center of OmniCommand is a four-stage model: Data,…

Viamedia.ai is highlighting its continued shift toward technology-driven local advertising as six executives receive nine industry recognitions across AdExchanger, Cynopsis and CFX awards programs. While the honors focus on individual leadership, the broader development points to the company’s expansion across AI, addressability, programmatic advertising and cross-platform media operations. The company operates a local-first advertising technology…

Recruitment advertising is increasingly borrowing techniques from consumer advertising as employers look beyond job boards to reach passive candidates. HireClix is expanding its Employer Brand Network with EBN 1:1, a recruitment advertising solution that uses live job data, audience targeting and AI-based optimization to place specific job opportunities across consumer websites. HireClix Connects Live Job…

Retailers have long managed printed circulars and digital promotions as separate channels. Iridio by RRD and Swiftly are attempting to close that gap by combining direct-mail distribution with Swiftly’s AI-powered SmartCircular platform, creating a connected advertising workflow that links household reach with personalized, measurable digital engagement. Print Circulars Meet AI-Powered Retail Media The collaboration between…

Audience targeting is becoming harder as consumers move between apps, connected devices, websites and physical locations. Blis, the omnichannel advertising platform owned by T-Mobile Advertising Solutions, is examining whether carrier-derived data can provide advertisers with a more durable signal as traditional audience datasets become increasingly fragmented. Blis Puts Carrier Data Under the Spotlight Blis has…

TripleLift and Multilocal have formed a global partnership designed to incorporate creative into programmatic supply curation alongside audience, data and inventory decisions. The agreement makes Multilocal’s curated demand available to TripleLift clients while combining TripleLift’s creative and sell-side audience capabilities with Multilocal’s curation technology, creating a more integrated approach to building campaigns around specific advertising…

TIME has deployed two agentic marketing applications from Kana across its advertising and sales organizations, using AI agents to automate campaign monitoring and accelerate media proposal development. The deployment puts agentic AI directly into two operational areas of digital advertising—campaign delivery and RFP response—highlighting how publishers are beginning to use autonomous systems not just for…

ScriptSafe has launched a pharmacy verification and certification platform designed to give payment processors and, eventually, online advertising platforms a continuously monitored way to determine whether a pharmacy is operating within its licensing and regulatory requirements. The company says its 152-point verification process checks all 50 state pharmacy boards, the DEA and federal databases, while…

Taboola is taking another step beyond traditional native advertising with Realize ID, a unified identity-mapping technology designed to help performance marketers identify consumers showing purchase intent across the fragmented open web. The offering connects signals from content consumption, ad interactions and buying behavior to build a persistent view of prospective customers, giving advertisers another way…

Context Networks is expanding its contextual advertising and media-monetization footprint in casinos after achieving certification across multiple NRT technology platforms. The certifications extend the company’s potential advertising inventory beyond conventional digital signage into cash-handling kiosks, table-game displays, marketing kiosks, mobile and loyalty environments. Context Networks Extends AdTech Into Casino Technology Digital advertising networks are increasingly…