As AI reshapes how people shop online, adMarketplace is stepping in with AMP Discover, a new media product designed to deliver search-driven product ads directly within AI chat environments. The offering debuts in Opera Aria, the browser’s built-in AI assistant, promising users a seamless path from search to purchase while giving advertisers unprecedented reach.
AI Meets Search Advertising
AMP Discover leverages advanced vector-based intent matching to connect consumers with ads tailored to their expressed commercial intent. Unlike traditional search ads, which rely on keywords or page context, this AI-native solution integrates natively within chat surfaces, delivering relevant product suggestions in real time.
The timing is ripe: research shows that 31% of consumers now begin their search journey with AI—outpacing the 21% who start with legacy search engines. Additionally, 60% of shoppers expect AI to become the standard for online shopping, making platforms like AMP Discover a strategic channel for brands seeking early-mover advantage.
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AMP Discover operates atop adMarketplace’s AMPlify DSP and Arena ad selection engine, scanning over 500 million text and product ads in under 20 milliseconds. The technology ensures that ads are not only fast but highly relevant, reaching consumers at the exact moment they are considering a purchase.
Key Features at a Glance:
- Greater Consumer Reach: Opens AI chat surfaces for advertisers beyond legacy search engines.
- Intent-Driven Performance: Connects users with products they are likely to purchase, boosting conversion potential.
- Vector-Based Ad Selection: Matches ads to user intent using cutting-edge vector technology.
- AI-Native Monetization: Embeds product ads, text ads, and tiles seamlessly within AI chat surfaces.
“AMP Discover is built to power the next era of search advertising,” said Adam J. Epstein, Co-CEO and President at adMarketplace. “Partnering with Opera helps consumers discover relevant products and brands directly within AI chat surfaces, transforming how they shop and interact online.”
Opera’s team is equally enthusiastic. “This collaboration gives our users a more engaging and seamless way of finding products,” said Piotr Majewski, Product Director, PC & Gaming at Opera. “They can now discover, evaluate, and purchase items in real time without leaving the chat experience.”
AMP Discover is now live in Opera Aria, offering advertisers a new AI-native channel to connect with consumers globally while delivering users contextually relevant shopping and content experiences—all within the browser.
