Home » ProgrammaticAds
Onsite! Media Programmatic Platform Launch

Onsite! Media Unveils AI‑Driven Programmatic Platform for Real‑Time Cultural Advertising

April 28, 2026

Onsite! Media Unveils AI‑driven programmatic Platform for Real‑Time Cultural Advertising, a suite that adds a live Cultural Pulse Dashboard, a public Creator Collab Wall, and an “Ask Rah” AI assistant to its existing digital media ecosystem. Onsite! Media, the Miami‑based outlet known for covering music, fashion, TV, and celebrity news, announced a major upgrade to…

Read More
PayPal Ads ID: Deterministic Identity for Programmatic Ads

PayPal Launches Deterministic Commerce‑Based Identity Solution for Programmatic Advertising

April 28, 2026

PayPal launches a deterministic commerce‑based identity solution for programmatic advertising, unveiling PayPal Ads ID—a verified, purchase‑driven identifier that promises to reshape audience targeting, cross‑device tracking, and attribution for enterprise marketers. What PayPal Ads ID Brings to the Table In a market still dominated by probabilistic cookies and fragmented device IDs, PayPal’s new offering stakes a…

Read More
Fintech Media Advertising & MotoGP Sponsorship

Fintech Media Advertising Secures MotoGP Sponsorship, Signaling a New Era for Financial‑Services AdTech

April 13, 2026

Fintech Media Advertising Secures MotoGP Sponsorship, Signaling a New Era for Financial‑Services AdTech – the Hong Kong‑based platform announced a multi‑year partnership with Honda LCR Team and rider Johann Zarco for the 2026 MotoGP season, positioning its integrated ad‑tech solution on a global sporting stage. Fintech Media Advertising, a SaaS platform that blends client acquisition, regulatory infrastructure, and…

Read More
QYOU Studios Wins Digiday Most Innovative Studio Award

QYOU Studios Wins Digiday’s Most Innovative Studio Award

April 10, 2026

QYOU Studios Wins Digiday’s Most Innovative Studio Award — the in‑house creative and production arm of QYOU USA announced Tuesday that it has been honored as the “Most Innovative Studio” at the Digiday TV & Video Awards, a recognition that spotlights the company’s hybrid model of creator‑driven storytelling and premium‑grade digital production. The Digiday accolade…

Read More
Nectar Social taps Reddit API for real‑time brand insights

Nectar Social Teams Up With Reddit to Feed Brands Real‑Time Community Insight

April 9, 2026

When AI‑driven social commerce meets one of the internet’s most vibrant discussion hubs, the result could reshape how brands listen to consumers. Nectar Social, a platform that blends artificial intelligence with community management, announced a data partnership with Reddit that grants it direct entry to Reddit’s Data API. The move promises enterprise marketers a live window…

Read More
Mundial Media hires Matt Weisbecker as CRO to boost Cadmus AI.

Mundial Media Names Veteran Ad Executive Matt Weisbecker as CRO to Accelerate AI‑Driven Multicultural Targeting

April 9, 2026

Mundial Media, the company behind the Cadmus AI engine—a machine‑learning platform built to deliver culturally precise advertising at scale—has announced the addition of Matt Weisbecker to its executive team. Effective immediately, Weisbecker will assume the role of chief revenue officer (CRO), taking charge of the firm’s national sales organization, revenue strategy, and the commercial rollout of Cadmus AI…

Read More
illumin partners with Full Stack Big Data

illumin partners with Full Stack Big Data to boost privacy‑first programmatic reach

March 20, 2026

The ad tech world received a fresh collaboration on March 19, 2026 when Toronto‑based illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF) announced a strategic alliance with Full Stack Big Data (FSBD). The two firms say the joint effort will give marketers a more efficient way to reach audiences across the open web without relying on cookies, mobile advertising IDs (MAIDs) or other…

Read More
Reshift Media launches Franify, AI‑driven marketing platform

Reshift Media Unveils Franify, a Franchise‑Specific Digital Marketing Suite

March 13, 2026

Reshift Media, a New York‑based agency known for serving franchise businesses, announced the launch of Franify, a new software platform designed exclusively for franchise systems. The company will showcase the solution in a live webcast scheduled for 1 p.m. EST on April 8, offering a first‑look at the tools that promise to streamline paid‑media and social‑media operations across a…

Read More
Newgen AI Decisioning Roundtable in Guyana

Newgen Software convenes Guyana’s banking leaders to discuss AI‑driven decisioning for faster, trusted financial services

March 10, 2026

Newgen Software, the provider of an AI‑first unified digital transformation platform, held an invitation‑only executive roundtable in Georgetown on March 10, 2026. The event, titled “The AI Decisioning Layer for Scaling Speed and Trust,” gathered senior executives from the country’s most influential banks and insurers at the Marriott hotel. Organisers framed the gathering as a peer‑led forum…

Read More
Entravision Q4 2025 Earnings: Media Down.

Entravision Q4 2025 Earnings: Media Revenue Slides While Ad‑Tech Unit Explodes

March 9, 2026

Entravision Communications Corp. (NYSE: EVC) released its financial results for the fourth quarter and full fiscal year ended December 31, 2025. The numbers paint a stark contrast between the company’s legacy media business, which continues to feel the pinch of a shrinking political‑advertising market, and its newer Advertising Technology & Services (ATS) division, which posted explosive growth driven by…

Read More

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.