Digital out-of-home (DOOH) advertising has grown fast, but the day-to-day workflow hasn’t kept pace. Most advertisers still juggle multiple systems to plan, activate, and measure campaigns. ADvendio, the omnichannel advertising management platform, wants to solve that headache—this time with help from Vistar Media, the global leader in OOH technology and part of T-Mobile Advertising Solutions.
The two companies have announced a strategic partnership that merges ADvendio’s full-spectrum campaign management tools with Vistar Media’s ad server and marketplace infrastructure. The promise: a centralized system where advertisers and media owners can plan, execute, and optimize DOOH campaigns without the usual platform-hopping.
“The power of ADvendio is unifying the entire operational journey,” said Angus Dowie, Global Head of Sales at ADvendio. Pairing with Vistar, he added, lets clients automate, activate, and report on DOOH in ways that previously required multiple disconnected systems.
Why This Integration Matters for DOOH Buyers and Sellers
DOOH is one of the fastest-growing channels in omnichannel campaigns, but its fragmentation has slowed adoption. Planning happens in one platform. Serving in another. Measurement in a third. Inventory forecasting? It depends on who you ask.
The ADvendio–Vistar integration effectively stitches all of that together, providing a more linear workflow across the DOOH lifecycle.
Advertisers and media owners can now:
- Push campaign setups directly from ADvendio into the Vistar ad server
- Forecast inventory availability using Vistar’s real-time data
- Pull back delivery and performance metrics for reconciliation, invoicing, and measurement inside ADvendio
- View sold and unsold inventory insights for smarter planning
- Import targeting data for enhanced omnichannel deal structures
By eliminating manual steps and syncing data automatically, the integration brings DOOH closer to the operational smoothness of digital channels.
A Boost for Accuracy, Efficiency, and ROI
Automated data syncing between the two systems ensures campaign plans match what’s actually being served. That means fewer discrepancies, cleaner reporting, and more predictable outcomes—critical for agencies running large DOOH networks or advertisers investing in high-impact placements.
“Partnering with ADvendio streamlines planning and execution across DOOH networks,” said Eric Lamb, SVP of Enterprise Solutions at Vistar Media. The combined platform, he added, gives advertisers and media owners more efficiency, more actionable insights, and stronger ROI.
For Vistar Media, the partnership also strengthens its enterprise offering at a time when DOOH is becoming a more frequent line item in omnichannel strategies. For ADvendio, it deepens the platform’s position as a central hub for complex, multi-format campaign management.
The Bigger Picture: Omnichannel Means Breaking Down Silos
As advertisers move toward unified media buying, DOOH can no longer operate as a siloed channel. Integrations like this one help DOOH align with the expectations set by digital media—fast planning, transparent forecasting, automated workflows, and unified reporting.
With this partnership, ADvendio and Vistar Media are pushing DOOH closer to that vision. And as more platforms connect their data pipes, the industry may finally get the frictionless omnichannel workflows it has been asking for.
