Bombora, the self-described pioneer of B2B intent data, has launched Curated Ecosystem Audiences—a new audience solution designed to bring precision, scalability, and intelligence to digital B2B advertising. The release marks a significant evolution in how marketers can harness high-fidelity business data across programmatic, social, and CTV platforms.
The product unites Bombora’s intent-based intelligence with partner-powered audience segments from top-tier data players including Crunchbase, Definitive Healthcare, G2, and HG Insights. The result? B2B advertisers can now access exclusive, ready-to-use audience segments that capture everything from funding trends to buyer intent signals—turning niche data sets into highly actionable targeting tools.
From Data Depth to Digital Reach
Bombora’s Curated Ecosystem Audiences tap into data that has long existed in silos. By translating this information into addressable, digital-ready segments, advertisers can target decision-makers and high-value accounts more precisely than ever.
For instance, Crunchbase contributes data on high-growth companies, unicorn startups, and recently funded firms, while G2 brings active software buyers and stage-specific intent signals. Definitive Healthcare adds intelligence spanning the healthcare ecosystem, and HG Insights layers in AI-driven data on tech adoption, spend, and intent.
Available across platforms like The Trade Desk, Yahoo DSP, DV360, Reddit, and over 100 destinations via LiveRamp, the solution combines off-the-shelf segments with full customization capabilities. Advertisers can integrate these curated audiences with their own key account lists, Bombora’s 6,300 attributes, and 19,000 intent-driven segments, effectively building precision targeting models tailored to any campaign strategy.
Closing the Gap Between Insight and Activation
“For years, marketers have had access to great data, but not always a clear way to act on it,” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Curated Ecosystem Audiences closes that gap—bringing the full power of the B2B ecosystem together for advertisers who need precision at scale.”
That precision now extends across omnichannel activation, allowing brands to deploy Bombora’s audience segments programmatically or socially—targeting the right accounts, with the right message, at the right time.
A Collaborative Approach to Data Innovation
Partners see the move as a breakthrough in turning specialized data into scalable ad fuel.
- “Our data provides a full view of the healthcare ecosystem—now directly addressable for advertisers,” said Sally Slarke, SVP at Definitive Healthcare.
- Max Carranza, VP at LiveRamp, noted, “This expands on our long partnership with Bombora, simplifying activation and improving campaign performance.”
- Kate Long, VP of Marketing at Crunchbase, added, “Bombora translates our intelligence into ready-to-activate segments, helping marketers reach high-growth decision-makers at scale.”
- From G2, Christine Li emphasized how the collaboration allows marketers to “reach buyers with high purchasing intent wherever they are.”
Why It Matters
The launch signals a broader trend in B2B AdTech: moving from static data to dynamic, signal-driven targeting. As marketing budgets tighten, precision is currency—and Bombora’s new ecosystem approach gives advertisers a way to unify multiple sources of truth under one roof.
By transforming fragmented intelligence into deployable audiences, Bombora is redefining how B2B marketers activate insights—turning what was once complex data engineering into a few clicks of campaign setup.
“Ultimately,” said Burton, “this is about making B2B advertising as fast, fluid, and intelligent as the ecosystem that powers it.”
