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MediaCo Expands EstrellaTV Distribution in Key Hispanic TV Market

MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in the United States. The move reflects broader competition across Spanish-language broadcasting, connected TV, and multicultural advertising as media companies race to capture growing Hispanic audiences…

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Samba TV Report Exposes Alarming Drop in On-Screen Diversity as Advertisers Lag Behind

Samba TV Report Exposes Alarming Drop in On-Screen Diversity as Advertisers Lag Behind

In an era when inclusive storytelling should be table stakes, Samba TV’s newly released 2025 State of Diversity on TV report reveals the industry is still fumbling the basics. The media intelligence firm, known for leveraging AI to track viewership trends, has surfaced hard-hitting data: diverse representation on TV is not just plateauing—it’s regressing.

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