Grocery TV, a leading in-store retail media platform, has officially expanded its footprint to over 6,500 grocery stores nationwide, reaching roughly 1 in 4 Americans. The announcement coincides with a company rebrand, introducing a refreshed visual identity and messaging that emphasizes its role as a technology partner for grocery retailers aiming to scale in-store media.
“We’re building something bigger than ourselves—a platform that powers in-store media growth while helping retailers and brands connect more effectively with shoppers,” said Marlow Nickell, CEO and co-founder of Grocery TV. “The rebrand celebrates our scale and recentering on the physical store as a place for connection, inspiration, and conversion.”
Expanding reach and impact
Grocery TV partners with over 120 grocery retailers, tailoring campaigns to diverse store layouts and partner needs. Their streamlined implementation process averages just six weeks, helping retailers move quickly without compromising the in-store experience.
Beyond sheer coverage, Grocery TV has expanded into key in-store zones, including end caps, center store, and service departments. Tools for targeted and relevant content delivery allow brands to reach shoppers effectively across these touchpoints.
Proven results for brands
With their scale, Grocery TV can provide industry benchmarks, accelerating adoption of in-store media. Key findings from their In-Store Retail Media Playbook for Brands include:
- 4.7x ROAS for CPG brands
- 14% sales lift for CPG brands
- 22% unaided brand lift for non-endemic brands
- 49% incremental reach
Looking ahead
Grocery TV plans to continue expanding its platform, driving growth in the in-store retail media category while helping retailers and brands build more meaningful connections with shoppers at scale. With its combination of reach, speed, and actionable insights, the platform positions itself as a leader in the fast-evolving world of in-store advertising.
