RetailMedia Archives - AdTech Edge

KERV.ai Expands Interactive Ad Push With Canela Media Partnership

Prathamesh BaratheMay 22, 2026May 22, 202604 mins

Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across connected TV (CTV), streaming media, and multicultural advertising as brands increasingly demand interactive, measurable, and shoppable video experiences. KERV.ai has partnered with Canela Media in…

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Pattern Launches Pi to Automate AI-Powered Ecommerce Growth

Prathamesh BaratheMay 22, 2026June 29, 202605 mins

Ecommerce acceleration company Pattern is deepening its push into enterprise AI with the launch of Pattern Intelligence (Pi), a new AI-powered execution engine designed to automate marketplace operations for global consumer brands. The platform reflects a broader shift across ecommerce infrastructure as retailers and marketplace sellers increasingly adopt AI-native systems to optimize advertising, pricing, merchandising,…

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Marketers Face Growing Data Gap in AI-Driven Advertising Era

Prathamesh BaratheMay 22, 2026May 22, 202604 mins

A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across modern advertising. The findings arrive as marketers increase investment in AI-powered optimization, retail media, and performance advertising while struggling to connect media spend to actual…

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Big Happy Appoints Alison Mayes as Vice President of Strategic Partnerships and Agency Development

AdTechEdgeApril 1, 2026April 1, 202603 mins

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will oversee agency and retail media efforts, focusing on expanding strategic partnerships, driving revenue, and advancing integration across an increasingly connected media and commerce landscape. Creative…

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Omnicom Media: Why Advertising Alone No Longer Drives Brand Influence

PR NewswireJanuary 6, 2026January 6, 202605 mins

That’s the central takeaway from “The Future of Brand Influence,” a new research report from Omnicom Media, which argues that brand growth is now shaped by a fragmented influence ecosystem where ads compete with influencers, peer commentary, retail environments, and increasingly, AI-generated recommendations.

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IAB Lowers 2025 U.S. Ad Spend Forecast Amid Tariff Concerns, Digital Channels Gain

PR NewswireSeptember 26, 2025September 26, 202502 mins

Amid economic uncertainty and rising tariffs, U.S. advertisers are recalibrating their budgets, according to the IAB 2025 Outlook Study September Update. The Interactive Advertising Bureau lowered its 2025 ad spend forecast from +7.3% to +5.7%, reflecting a more cautious outlook for the second half of the year.

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