Illumination PR, the full-service agency known for representing lifestyle brands, influencers, and celebrities, has officially launched DR Media Group, a dedicated division for healthcare communications. The move formalizes the agency’s commitment to serving doctors, medical practices, and med spas with the same creativity and media impact that have defined its success.
Expanding Expertise into Healthcare
For over eight years, Illumination PR has worked with top plastic surgeons, dermatologists, and medical spas nationwide, helping clients secure national media coverage and even multi-million-dollar business outcomes. The creation of DR Media Group allows the agency to focus exclusively on healthcare clients, offering tailored public relations strategies that address the unique challenges of the medical sector, including compliance, credibility, and patient trust.
Robyn Bordes, Founder of Illumination PR, said, “After nearly a decade of success in this space, it was the natural next step to create a division solely focused on healthcare communications—bringing our proven approach to an even broader network of medical clients.”
Strategic Media and Brand Development
DR Media Group merges Illumination PR’s storytelling expertise with healthcare-specific knowledge, offering services like media relations, digital reputation management, and business development. Clients gain access to high-profile coverage in outlets including Vogue, Allure, Elle, Harper’s Bazaar, Forbes, People Magazine, and Good Morning America, along with opportunities for awards submissions, influencer collaborations, and brand partnerships.
Deven Turner, Managing Partner at Illumination PR, added, “Our goal with DR Media Group is to give medical professionals the same level of brand elevation and exposure that lifestyle brands have traditionally enjoyed. We’re passionate about helping doctors build trust, authority, and visibility in a competitive market.”
Bridging Media Exposure and Business Growth
The launch of DR Media Group underscores Illumination PR’s strategic evolution from lifestyle storytelling into the healthcare sector. By connecting media exposure with tangible business results, the new division helps medical professionals enhance brand equity, expand visibility, and achieve long-term success.
