In an era where up to 95% of B2B buyers aren’t ready to buy, trust has become the currency of effective marketing. TechTarget, Inc. (Nasdaq: TTGT), now operating as Informa TechTarget, is bringing this message to the forefront at the Content Marketing World conference in San Diego, September 15–17.
The session, titled “The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise,” will feature Mandi Tompkins, Head of Studio, and Travis Gonzalez, Director of Strategy. Scheduled for September 16, the talk will explore why authenticity and credibility have never been more essential in a content-saturated, AI-driven landscape.
Buyers today form opinions before engaging with brands, often consulting external stakeholders, influencers, and online content. In response, Informa TechTarget emphasizes three pillars:
- The Trust Crisis: How marketers can cut through AI-generated content and prove authenticity.
- The Expert Advantage: Leveraging subject-matter experts, analysts, and trusted media voices to establish authority.
- The Innovation Imperative: Creating connected content ecosystems that meet buyers at every stage of their nonlinear journeys.
“At Informa TechTarget, we see firsthand how critical trust is in today’s B2B marketing landscape,” Tompkins said. “By combining our permissioned first-party audience data with expert voices and authoritative content, we give marketers a competitive advantage to cut through the AI-driven noise.”
Attendees can also visit Informa TechTarget at booth #625 to explore solutions aimed at accelerating growth, engaging high-value audiences, and building meaningful buyer connections.
As AI continues to blur the lines between real and generated content, the session promises actionable insights for marketers who want to stay credible and relevant in an increasingly skeptical market.
