MarketCast, a longtime leader in marketing research, has rolled out Brand Effect Pro, a new advertising intelligence solution designed to help marketers optimize cross-channel ad performance in real time.
The platform builds on more than two decades of MarketCast’s Brand Effect research, which has traditionally measured whether audiences remembered ads, linked them to the right brand, and absorbed the intended message. With Brand Effect Pro, that legacy has evolved into a web-based analytics hub equipped with faster reporting, unified cross-channel metrics, and AI-powered insights.
What’s New in Brand Effect Pro
- Fast, Actionable Measurement – An Intelligence Hub that simplifies reporting and delivers near real-time insights.
- Unified Cross-Channel Scoring – A single campaign performance score covering online video (OLV), linear TV, and social, enabling quick optimization decisions.
- AI-Powered Insights – Automated analysis highlighting which creatives resonate most on each channel.
- Competitive Analytics – Benchmarking tools to measure ad performance against up to five competitor or aspirational brands.
“Today’s evolving media landscape demands advanced tools that empower marketers to make quick, informed decisions about their ad creative and campaigns,” said Amy Fenton, President, MarketCast. “With cross-channel metrics and AI-powered insights, Brand Effect Pro makes it easier than ever to analyze ad performance and understand whether campaigns are breaking through and driving impact.”
Powered by Real Audience Data
Unlike traditional focus group models, MarketCast’s Brand Effect leverages a natural exposure methodology, collecting more than 20,000 daily responses from real audiences. This large-scale approach captures how people encounter ads across devices and media, offering granular insight into recall, brand connection, and purchase consideration.
Over the past 18 months, MarketCast has expanded its OLV coverage by more than 60%, responding to surging demand for digital ad measurement. Today, the platform measures more than 1,500 unique OLV ads per month, positioning it as one of the most comprehensive solutions for evaluating ad breakthrough and resonance across OLV and social channels.
