Mediaocean Reshuffles Top Team to Supercharge Prisma’s Global Growth and Innovation
As global ad spend nears the $1 trillion mark, the pressure is on for ad tech platforms to unify fractured ecosystems and streamline omnichannel buying. Mediaocean, one of the industry’s core infrastructure players, is moving decisively to meet the moment.
Today, the company announced two major leadership promotions to accelerate the global expansion of Prisma, its flagship omnichannel media management platform. Drew Kane steps in as Chief Product Officer, while Stephanie Dorman takes over as Chief Operating Officer. Both will report to Ramsey McGrory, who was recently named President of Prisma.
The moves mark a pivotal step in solidifying Prisma’s role as a central operating system for modern advertising, powering buying and optimization for over 100,000 users worldwide.
Prisma isn’t just another media platform—it’s the connective tissue linking brands, agencies, suppliers, and ad tech partners across digital and linear environments. As media complexity grows, the need for a single, AI-optimized workflow is becoming a non-negotiable for advertisers chasing scale and efficiency.
These leadership shifts arrive as Prisma’s growth accelerates. According to Mediaocean, the platform has more than doubled its revenue over the past decade and significantly expanded its international client base and capabilities.
“Drew and Steph have a deep understanding of our clients, the ad space, and the opportunities that lie ahead,” said McGrory. “These promotions are designed to fuel the next phase of growth and strengthen Prisma’s role as a foundational partner to agencies and brands worldwide.”
Kane to Lead Product, Unify Media Workflows
A 17-year Mediaocean veteran, Drew Kane will now serve as Prisma’s Chief Product Officer, guiding the platform’s product strategy, vision, and innovation roadmap. He’ll be tasked with deepening platform integrations and unifying linear and digital media workflows—long a pain point in the industry.
Kane brings a history of customer-first thinking, having previously served as Chief Client Officer and Chief Transformation Officer. His new focus? Driving AI-powered enhancements while maintaining the operational reliability that enterprise advertisers expect.
Dorman to Spearhead Go-To-Market and Growth
Stephanie Dorman, also a Mediaocean veteran with 15+ years at the company, will take the reins as Chief Operating Officer. She’ll lead go-to-market strategy, oversee global agency and brand partnerships, and accelerate adoption of Prisma’s integrations with platforms like Innovid and Protected Media.
Dorman’s track record spans sales, product, and customer success—making her uniquely positioned to scale Prisma’s commercial impact. She also brings serious industry recognition, having been named a Multichannel News Wonder Woman, one of Cablefax’s Most Powerful Women, and among the Top 10 Women Transforming Customer Experiences by Chief Women Leaders.
Context: Prisma’s Strategic Position
Prisma occupies a unique place in the ad tech stack—it’s not trying to replace DSPs or media platforms, but rather to serve as the command center for media planning, buying, and execution. That puts it in league with tools like Hudson MX and legacy platforms used by major holding companies.
Its competitive advantage? A unified workflow that ties in linear, CTV, digital, and programmatic—all layered with AI-driven optimization and data-rich integrations. It’s a value proposition that’s only becoming more relevant as agencies chase operational efficiency and cross-channel accountability.
In an industry crowded with point solutions and siloed tools, Prisma’s evolution into a true operating platform is a compelling storyline—and Mediaocean’s latest leadership moves signal it’s ready to scale globally, with a firm grip on both product and partnerships.
For agencies and brands looking for clarity in complexity, this leadership pivot might just be Prisma’s breakout moment.
