Wilton Bealle Wins Big for Bold Media Planning at Ad Age 2025 Awards
In a standout moment for independent media agency Mile Marker, Senior Vice President of Client Solutions Wilton Bealle has been named Media Planner of the Year at the 2025 Ad Age Small Agency Awards—a recognition that highlights both her personal expertise and Mile Marker’s rising influence in results-driven media strategy.
Built for growth marketers, Mile Marker thrives at the intersection of creative strategy and performance, and Bealle’s win is a validation of that ethos.
Performance with Purpose
Bealle’s planning style is rooted in what modern brands crave: creative bravery matched with measurable results. Her work spans some of the most tightly regulated and fast-moving industries—from fintech to CPG to healthcare—where precision, scale, and ROI are non-negotiable.
Among her most notable campaign successes:
- Hiscox: Designed an upper-funnel awareness plan that didn’t just build interest—it translated into policy growth by tying performance metrics directly into brand initiatives.
- Arcadia Consumer Health: Delivered measurable in-store lift and digital ROI through a comprehensive omnichannel strategy.
- Earth Breeze: Spearheaded a TV/video-led strategy for the sustainable home care brand, accelerating digital acquisition and expanding retail presence in the process.
The connective thread? Strategy that’s fearless, efficient, and rooted in real-world results.
A Team Win, Not Just a Trophy
“Wilton is the embodiment of what we stand for at Mile Marker: fearless media, grounded in strategy and measurable performance,” said Shattuck Groome, Chief Media Officer. “Her recognition is a moment of pride not just for her, but for our entire team and the brands we serve.”
Having worked alongside Groome and Anthony Costanzo, Chief Analytics Officer, for more than 15 years, Bealle’s career reflects a deep investment in independent agency life. In her acceptance speech, she credited Mile Marker’s collaborative culture and its emphasis on strategic innovation as the foundation of her success.
Why It Matters
In an increasingly fragmented media ecosystem, where growth marketers demand agility, attribution, and accountability, Bealle’s recognition signals a shift in what great media planning looks like. It’s not about flash—it’s about functional creativity that drives business impact.
And it’s not just an individual win—it cements Mile Marker’s status as a trusted partner for brands that want to scale strategically without sacrificing measurable outcomes.
Bealle now joins an elite group of Ad Age award winners known for redefining the industry’s approach to media. For growth brands seeking a roadmap through today’s marketing chaos, she—and Mile Marker—just might be the compass.
