Two of Alaska’s most respected marketing powerhouses—Mosaic Media and MSI Communications—are set to join forces in what’s being billed as the largest agency partnership of its kind in the state. The move combines Mosaic’s national digital media expertise with MSI’s deep creative roots in Alaska, creating a formidable, full-service agency designed for the modern marketing era.
“This partnership brings our national experience home,” said Mary Ann Pruitt, Founder and CEO of Mosaic Media. “By teaming up with Alaska’s renowned creative agency, MSI, we can meet the fast-evolving needs of today’s marketplace while staying true to the community we both serve.”
A Fusion of Strategy and Creativity
Mosaic Media has built its reputation around data-driven advertising, programmatic precision, and digital strategy for national brands. MSI Communications, meanwhile, has spent three decades shaping the local marketing landscape through creative storytelling, advertising, and public relations for Alaska’s most recognizable companies.
The upcoming merger—expected to be finalized later this year—will allow local businesses to tap into national-level digital capabilities without sacrificing the local insights and relationships that define MSI’s legacy. It’s a union that mirrors a broader industry trend: creative agencies expanding digital depth while media specialists move closer to full-service models.
Elevating Alaska’s Marketing Ecosystem
“This is a perfect match of skills and culture,” said Laurie Fagnani, Founder and CEO of MSI Communications. “It ensures that the agency, built on long-term relationships with Alaska’s leading industries, is poised for even greater success.”
Kris Miller, President of MSI, emphasized the practical advantages: “Our teams will now collaborate more closely with digital media specialists, giving us greater depth and responsiveness while better serving Alaska’s communities.”
The partnership signals a new phase for Alaska’s advertising market—one where homegrown creativity meets national-standard media execution. As brands increasingly seek integrated solutions spanning storytelling and precision targeting, the Mosaic-MSI alliance positions itself at the intersection of both worlds.
In a state where connection and authenticity are everything, this merger doesn’t just expand capabilities—it redefines what a modern Alaskan agency can be.
