Multimedia, Inc. is gearing up for a milestone: its 35th anniversary in 2026. Born in Orlando, Florida, back in 1991, the company has grown from a boutique shop representing Brazilian publications into a global heavyweight in international advertising. And unlike some legacy players fading into irrelevance, Multimedia seems intent on doubling down on its brand of cross-border prestige.
The scope is staggering. What started with Brazilian giants like O Globo has scaled into exclusive representation of powerhouse media outlets across Europe, Asia, and the Middle East. The portfolio now includes People’s Daily and China Daily in China, JoongAng Ilbo in South Korea, Bangkok Post in Thailand, Khaleej Times in the UAE, and more. In total, the company fields 82 agents across 31 countries, giving it a commercial footprint that many digital-first firms would envy.
“From São Paulo to Seoul, from Paris to Singapore, our mission has always been to connect global brands with the world’s most influential media platforms,” said Fernando Mariano, Multimedia’s founder and president, who has spent decades building relationships one handshake—and frequent flier mile—at a time.
A Client List That Reads Like a Luxury Catalog
The brand portfolio is equally impressive: Airbus, Armani, Bank of America, Boeing, Emirates, Gucci, Microsoft, Oracle, Rolex, Siemens, Visa, and dozens more. For companies looking to advertise on premium stages, Multimedia has positioned itself as the access point. It’s not just digital—its network spans print, radio, TV, and OOH (out-of-home), ensuring multi-channel global campaigns that hit both prestige and scale.
Why This Matters Now
The global ad industry is in flux, with AI-driven targeting, CTV platforms, and programmatic buying threatening to overshadow traditional media. Yet, there’s still appetite for prestige-driven placements in outlets that carry political, cultural, or regional influence. Multimedia’s staying power underscores a truth marketers often forget: a Financial Times front-page ad may not deliver the same performance metrics as a programmatic banner—but it can shape perception, influence decision-makers, and reinforce global brand authority.
By anchoring itself in both legacy and digital-first channels, Multimedia is trying to straddle a divide that has tripped up many of its peers. The difference? Its global network is so entrenched it can’t easily be replicated.
What’s Next
As it heads into its 35th year, Multimedia is leaning into “brand prestige” as its guiding principle—quality, credibility, and global trust. If its past three decades are any indication, the next chapter will likely involve deeper integrations with digital platforms while maintaining the exclusive partnerships that keep blue-chip brands coming back.
For agencies and brands navigating fractured media landscapes, Multimedia’s pitch is simple: why cobble together regional buys when one network can open the door to 31 countries at once?
The celebration may be in 2026, but the company is already positioning itself for the next 35 years of global ad influence.
