OMD is having a year—or, more accurately, a decade. In the latest edition of RECMA’s Network Diagnostics report, the Omnicom-owned media agency has once again been named the top-performing global media network. This marks OMD’s tenth consecutive No. 1 ranking, reinforcing a level of consistency rarely seen in any corner of advertising.
For context, RECMA’s Diagnostics report is the industry’s most exhaustive evaluation of agency performance, analyzing nearly 700 agencies across 45 markets. Instead of fixating on headline metrics like billings or pitch wins, the Diagnostics framework digs into 19 KPIs that measure both vitality and structural strength: client relationships, digital capabilities, data maturity, content quality, geographic consistency, and more. In short, success here means well-rounded, not just well-funded.
A Dominant Lead—By the Numbers
RECMA notes that OMD has reached “its best performance” to date, maintaining a “significant lead” over competitors. From the aggregated KPIs alone, OMD’s score lands 15% to 41% higher than every other agency in the top 10. That’s not a narrow win—it’s a skyline view from a different altitude.
The agency also secured more “Dominant” rankings than any other network—a label reserved for agencies that outperform across virtually every diagnostic measure. Out of 700 agencies evaluated, only 52 earned the Dominant profile, and OMD stands alone with double-digit designations. The report also highlights OMD as the “most balanced” agency globally, achieving Dominant or High Profile status in 64% of all analyzed markets.
Steering Through a Changing Era
CEO George Manas framed the results as proof of OMD’s responsibility and readiness to guide clients through what he calls a once-in-decades marketing transformation. The backbone of that strategy continues to be Omni, Omnicom’s intelligence platform, which powers much of the agency’s data, planning, and activation infrastructure.
With generative AI reshaping workflows, retail media exploding, and attention metrics shifting the rules of engagement, agencies are scrambling to reinvent themselves while preserving scale. OMD’s showing in the Diagnostics report suggests it’s not just adapting to that shift—it’s architecting it.
A Year of Recognitions
The RECMA win joins an already packed shelf. In 2025 alone, OMD was named Media Network of the Year at Cannes for the second year in a row and took home Media Agency of the Year honors across the US, UK, Canada, Hong Kong, the Netherlands, Spain, and Sweden.
And in RECMA’s 2024 Overall Activity Volume (OAV) report—tracking billings for more than 800 agencies—OMD again ranked No. 1, posting $35.6 billion in billings and outperforming its nearest competitor by $4.4 billion, with year-over-year growth of 9.5%.
The Bigger Picture
OMD’s sustained streak in RECMA’s Diagnostics report underscores a larger industry truth: scale only matters if it’s matched with capability. The agency’s performance suggests it has managed to merge both—balancing global operational consistency with the innovation needed to stay ahead of shifting market demands.
As advertisers demand clearer ROI, stronger data clarity, and innovation built for a fast-changing media landscape, OMD’s decade-long leadership sends a clear message: dominance isn’t just about size—it’s about staying relentlessly modern.
