In a first for the real estate sector, REMAX, LLC has teamed up with Magnite—the world’s largest independent sell-side ad platform—to launch a commerce media network tailored for high-intent homebuyers. This move positions REMAX as the first major real estate franchisor to enter the retail media arena, signaling a strategic shift toward data-powered, supply-side advertising.
Where Real Estate Meets Retail Media
Retail media isn’t just for grocery chains and big-box retailers anymore. With the launch of the REMAX Media Network, real estate enters the mix—armed with first-party homebuyer data and programmatic precision. REMAX will now monetize its onsite digital inventory and activate offsite data packages curated from real buyer intent signals—like income, age, and stage in the home-buying journey.
It’s a shift from “targeting potential movers” to targeting people making major life purchases. Think: mortgage lenders, home insurers, furniture retailers—all tapping into verified, timely buyer data.
“This isn’t about speculative demographics,” said Abby Lee, EVP of Marketing at REMAX. “Our data comes straight from real interactions with actual home seekers. By partnering with Magnite, we can package and scale these segments for brands that need more precision and better ROI.”
Magnite’s Edge: Supply-Side Data Activation
The partnership leans heavily on Magnite’s curation tools, which allow REMAX to build and enrich supply using first-party data—right at the source. That’s a major differentiator. Rather than relying on third-party platforms to activate buyer insights, advertisers can now reach REMAX’s curated audiences directly via Magnite’s premium inventory.
The result? Better match rates, improved brand safety, cost efficiency, and fewer layers between advertiser and audience.
“This is the future of commerce media,” said Stephanie Reustle, Head of Commerce Media at Magnite. “We’re enabling trusted real estate data to power smarter campaigns—not just for onsite placements, but across the open web.”
Why It Matters
- First-of-its-kind move: No other real estate franchisor has built a commerce media network.
- Real-time buyer intent: Unlike generic mover lists, REMAX’s data reflects users actively in-market for home-related purchases.
- Programmatic flexibility: Advertisers can activate across DSPs of their choice.
- Full-funnel support: From awareness to conversion, brands can reach buyers throughout their home-purchasing journey.
The REMAX Media Network, which quietly launched in December 2024 across the U.S. and Canada, integrates both digital and offline channels. It’s the latest example of how verticalized commerce media is becoming more data-rich, audience-specific, and programmatically accessible—key trends shaping the future of adtech.
