Screen advertising is roaring back. Screenvision Media, a national leader in premium video advertising for cinemas, has renewed and expanded its theatre partnerships, growing its network to nearly 14,000 screens, reclaiming pre-pandemic scale and capturing almost 45% market share.
The growth positions Screenvision as a go-to platform for brands seeking access to young, diverse, and hard-to-reach audiences, just as Hollywood anticipates a $9.5 billion box office in 2026.
Major Renewals and Network Expansion
Key additions and renewals include:
- Marcus Theatres: 60 theatres, 806 screens; includes Milwaukee (134 screens), Chicago (100 screens), St. Louis (121 screens).
- CMX: 24 theatres, 264 screens; highlights VIP CineBistro experiences in Atlanta, Chicago, and Florida.
- Cinema West: 19 theatres, 200 screens across California; newly opened luxury Beach Cities theatre in El Segundo.
- Reading International: 11 theatres, 132 screens; includes flagship Cinemas 123 in NYC, plus LA, San Diego, Bakersfield, and Hawaii.
- Screendollars: Represents 390 theatres, 1,318 screens; includes Apple Cinemas with 16 theatres and 191 screens in NY, Boston, and SF DMAs.
According to Darryl Schaffer, Chief Partnership Officer at Screenvision, these partnerships enable unprecedented reach, particularly in coastal markets, and expand the Luxury Select network—Screenvision’s curated set of iconic theatres in the top 25 U.S. DMAs.
Luxury Select: Premium Audiences, Elevated Experiences
Luxury Select theatres offer in-auditorium dining, cocktail service, and dedicated lounges, creating immersive environments for premium brand storytelling. Concentrated in high-income DMAs, this network gives advertisers exclusive access to affluent audiences while aligning with culturally relevant cinematic experiences.
Ellen Cotter, CEO of Reading International, emphasized the importance of these partnerships:
“Screenvision is one of our most trusted partners—their innovative approach ensures we deliver compelling experiences for both guests and advertisers.”
Cinema Advertising Enters a Tech-Enabled Era
Screenvision is not just scaling inventory; it’s investing in automation, programmatic enablement, and real-time measurement, transforming cinema into a fully addressable premium video channel. Christine Martino, Chief Revenue Officer, highlighted the technology-driven approach:
“Cinema is no longer just a high-impact screen—it’s becoming a technology-enabled channel. Screenvision is leading that shift.”
With marquee titles like The Super Mario Galaxy Movie, Spider-Man: Brand New Day, and Avengers: Doomsday on the 2026 slate, Screenvision is strategically positioned to capitalize on surging admissions, premium experiences, and technology-driven targeting—offering brands more measurable and impactful ways to reach audiences.
