SearchKings, a digital marketing partner for service-based businesses, is democratizing TV advertising with the launch of SearchKings TV (SKTV). The new platform integrates with Comcast’s Universal Ads API, giving small and mid-sized businesses access to hyper-local TV advertising that was once reserved for national brands.
SKTV allows SearchKings’ 5,000+ clients to manage TV ad campaigns directly within the SearchKings platform, alongside search and other paid media strategies. Performance metrics, such as leads and conversions, are visible in real time, allowing advertisers to optimize campaigns quickly and efficiently.
Leveling the Playing Field
“With Comcast’s Universal Ads, local businesses can now advertise in high-value markets without paying national prices,” said Darryl Margaux, CEO and co-founder of SearchKings. “Clients are reporting record calls and leads after seeing their ads on TV.”
Key SKTV features include:
- Integrated Measurement: TV campaign performance is displayed alongside search metrics in the SearchKings app, offering a unified view of multi-channel advertising.
- Geo-Targeted TV Ads: Advertisers can reach specific zip codes and target audiences with interest-based precision using Comcast’s first-party, privacy-compliant data from 30 million households.
- Managed Creative & Production: High-quality TV commercials are produced quickly for businesses, eliminating the traditional costs and delays of commercial production.
Michael Duchin, Head of Ad Partnerships at Universal Ads, emphasized that SKTV showcases how the Universal Ads API enables rapid development of TV ad solutions. “What normally would take years and millions can now be achieved in weeks,” he said.
Early Success Stories
Businesses using SKTV are already seeing measurable results. Air Clinic, an HVAC provider, reported a 22% reduction in cost per lead, while Hi-Tech Plumbing & Air saw cost per lead fall 45%, lead volume increase 47%, and organic calls double year over year.
SKTV leverages content from more than 15 major publishers, including A+E, AMC Networks, NBCUniversal, Paramount, Fox Corporation, Roku, Spectrum Reach, and Warner Bros. Discovery, providing advertisers with wide-reaching, premium inventory.
Why It Matters
By lowering barriers to entry for TV advertising and integrating performance analytics, SKTV offers SMBs a competitive edge in local markets. The solution reflects a growing trend of merging traditional media with data-driven digital marketing strategies, giving smaller businesses tools that were once the domain of large brands.
