Spotlight Outdoor Ads is taking Las Vegas signage to new heights—literally.
The company announced the upcoming debut of the Vegas Strip Tower Network, a first-of-its-kind connected digital communications system designed for both high-end advertising and real-time public messaging. Positioned along Las Vegas Boulevard, the network will combine spectacle with civic utility by broadcasting emergency alerts, wayfinding guidance, and public service announcements alongside premium ad campaigns.
The rollout will eventually span 13 pedestrian bridge towers, each outfitted with LED screens measuring 27 feet tall by 12 feet wide, strategically placed at eye level on the Strip’s busiest intersections. The first three towers will light up between Sept. 15 and Oct. 1, 2025, on Caesars Entertainment and Showcase Mall properties, with more scheduled before year’s end.
“This initiative reflects the power of public-private collaboration—not only to reshape the Strip visually but also deliver real benefits for the community,” said Jeremie Watkins, president and CEO of Spotlight Outdoor Ads.
Unlike the traditional billboards that loom high above the Strip, the new displays are street-level and synchronized, creating a unified platform that can blast out coordinated campaigns—or critical alerts—in real time. Each tower will also feature wayfinding screens to help the city’s 40 million-plus annual visitors navigate one of the most trafficked tourist destinations in the world.
The towers will feature 6mm pixel-pitch LED displays for optimal brightness and clarity, engineered by Vision Sign and powered by Trust Fall’s display technology. Each tower is expected to deliver at least 1 million weekly impressions, making the Vegas Strip Tower Network a high-value stage for advertisers and a civic communications lifeline for Clark County.
For now, three towers will debut this fall, with six more planned by year’s end and a long-term vision of up to 20 towers over the next 20 years.
