The intersection of healthcare marketing and privacy compliance has long been a tightrope walk. Swoop, an AI-powered omnichannel healthcare marketing company, just proved it’s possible to walk it with confidence.
At the 2025 MarTech Breakthrough Awards, Swoop won the title of “Best AdTech Privacy Solution”, recognized for its zero-knowledge, privacy-forward approach that builds targeted audiences without exposing or relying on sensitive consumer data.
Why This Matters
Healthcare marketers face the dual challenge of connecting patients with essential information while complying with increasingly complex privacy regulations. Most AdTech vendors stumble at this balance. Swoop claims it has cracked it with a federated privacy infrastructure that enables audience targeting without demographic, health, or personally identifiable data.
“Our commitment to privacy compliance remains a guiding principle,” said Ben Chapman, Swoop’s General Counsel and Chief Privacy Officer. “Privacy compliance can drive innovation by earning consumer trust, leading to better advertising performance.”
Inside Swoop’s Privacy-First Playbook
Swoop’s approach is built on:
- Zero-knowledge methodology: Segments are created without relying on user attributes, health data, or inferred signals.
- Federated privacy infrastructure: Ensures audiences are de-identified, irreversibly encrypted, and unrecoverable.
- Massive proprietary dataset: 300M de-identified patient journeys spanning eight years of longitudinal data.
- Regulatory coverage: Fully compliant with HIPAA and state-level laws like Washington’s My Health My Data Act (MHMDA).
- Omnichannel consistency: Direct integration with the full health ad ecosystem—TV, social, digital radio, and programmatic.
By consolidating privacy-compliant targeting into a single platform, Swoop reduces the number of third-party vendors pharmaceutical brands rely on, cutting down the risk of privacy violations.
Industry Recognition and Momentum
MarTech Breakthrough’s Managing Director, Steve Johansson, called Swoop a “viable alternative that benefits both patients and brands”, highlighting how it delivers health information while safeguarding trust.
The award adds to Swoop’s recent hot streak:
- Stevie Awards for Technology Excellence (2025) – Bronze for Predictive Adherence Audiences.
- PM360 Innovation Awards (2025) – Multiple product recognitions including Swoop Piper and HCP Pro Suite.
- Business Intelligence Group (2025) – Best Places to Work.
- MM+M 40 Under 40 (2024) – VP of Product Romain Bogaerts honored.
- Spring Digital Health Awards (2025) – MyHealthTeam, a Swoop company, took home 16 wins for content.
The Bigger Picture
With privacy laws tightening across states and regulators circling Big Tech’s use of health data, Swoop’s recognition signals a growing shift: privacy-first AdTech isn’t just a compliance checkbox—it’s becoming a competitive edge. If the company’s model scales, it could reshape how healthcare brands approach audience building in a market that demands both precision and protection.
