TiVo’s independent media platform is gaining momentum, with its smart TV operating system and cross-screen advertising solution showing strong adoption across consumers and the industry. Just over a year after its launch, the TiVo One advertising platform now reaches more than 4 million monthly active users, giving advertisers access to unique, net-new audiences.
Meanwhile, TiVo OS, the company’s operating system for smart TVs, has been adopted by dozens of TV brands and is now available in over 40 countries. The U.K. market has seen particularly strong growth, with TiVo-powered smart TVs stocked at four of the nation’s top five electronics retailers.
A Content-First Approach
TiVo OS continues to prioritize a content-first, personalized experience. The platform now offers more than 385 local and regional channels for European audiences, alongside new features designed to boost engagement and advertiser opportunities:
- Home page video ad units bring campaigns and promotions directly to viewers, making engagement more interactive.
- Expanded content discovery allows more apps on the home screen, with a personalized partner picks carousel keeping streaming options fresh.
- Immersive audio with DTS:X® and DTS Virtual:X® delivers premium, theater-like sound for a richer viewing experience.
“The momentum we’re seeing among OEMs, content providers, and retailers continues to validate our content-first, user-centric approach,” said Geir Skaaden, EVP and Chief Product and Services Officer at Xperi. “Our independent, neutral media platform gives our CE partners more control over the user experience while enabling content providers to engage viewers dynamically.”
Implications for Advertisers
TiVo’s cross-screen advertising platform offers brands an opportunity to reach incremental audiences that might not be accessible via traditional TV or digital channels. By combining personalized content discovery with interactive ad placements, TiVo is positioning itself as a powerful, independent alternative in a crowded smart TV and streaming ecosystem.
