Tokyo-based digital media group TNL Mediagene (Nasdaq: TNMG) announced that its Japanese subsidiary, Mediagene Inc., has partnered with leading AdTech company Geniee, Inc. to expand the reach of its interactive advertising platform Cr.ED.
Cr.ED, developed by Mediagene’s subsidiary Ad2iction, is a data-powered creative SaaS platform that allows marketers to produce rich, interactive ad formats without coding. With over 40 customizable ad formats, the platform has been adopted by more than 500 clients in Taiwan, including luxury and automotive brands, delivering significantly higher click-through rates (CTR) compared with traditional banner ads.
Through the partnership, Geniee will provide its extensive ad distribution network and technology infrastructure, while Cr.ED contributes its creative, data-driven ad modules. The collaboration aims to offer a seamless, end-to-end advertising experience from creation to delivery, combining interactive ad innovation with large-scale reach.
“Cr.ED has proven its effectiveness in Taiwan with high engagement and CTR, and we are thrilled to bring this solution to Japan in partnership with Geniee,” said Joey Chung, Co-Founder & CEO of TNL Mediagene.
Motoko Imada, Co-Founder & President, added: “By combining Geniee’s infrastructure with our innovative Cr.ED platform, we aim to deliver new value to advertisers and publishers, redefining creative possibilities in Japan’s digital advertising landscape.”
The partnership underscores a growing trend in Asia for interactive, data-driven ad solutions that move beyond static formats, enhancing engagement while optimizing performance across publishers’ networks.
