Triton Digital is expanding the boundaries of digital audio advertising with the launch of AdBuilder AI, a next-generation self-serve platform that empowers partners to reach small and mid-sized businesses (SMBs)—a long-untapped market in the audio ad space.
For years, Triton has powered the backbone of digital audio and podcast monetization. Now, with AdBuilder AI, the company is moving beyond serving major media players to enable its partners to attract high-volume, low-touch advertisers—the kind of clients often excluded from traditional, service-heavy media buying models.
AI-Powered Ad Creation for Every Business
AdBuilder AI gives Triton’s partners a white-labeled, fully branded marketplace where advertisers can independently create, book, and pay for campaigns—no account manager required. The platform uses AI to simplify every stage of the process: advertisers simply enter a short description, and AdBuilder AI instantly generates broadcast-quality audio ads using AI voices, multilingual support, and tailored sound design.
“AdBuilder AI helps partners capture a new wave of emerging advertisers with minimal operational lift,” said Amber Hunsaker, Director of Product Management at Triton Digital. “It streamlines creative, trafficking, and billing—helping partners grow revenue from a historically hard-to-serve tier.”
Seamless Integration with Triton’s Ad Ecosystem
Behind the scenes, AdBuilder AI integrates directly with the Triton Ad Platform (TAP), giving partners end-to-end visibility across campaigns, creative assets, and inventory. While the system automates creative production and fulfillment, partners retain control over pricing, pacing, and approvals—ensuring full transparency without added workload.
Each AdBuilder instance is customized per partner—down to logo, domain, language, currency, pricing structure, and targeting templates. That flexibility allows broadcasters and publishers to scale their advertiser base without diluting brand identity or increasing operational costs.
Opening the Airwaves to SMBs
For small businesses, the platform offers a frictionless, all-in-one campaign builder complete with instant creative generation, real-time reporting, and credit card payments. No media expertise required.
“AdBuilder AI makes it easier than ever to support smaller advertisers,” said Antonio Ibarra Fariña, CEO of Grupo ACIR. “It’s a powerful way to serve SMBs more efficiently and at scale. This move strengthens Grupo ACIR’s and iHeartRadio’s leadership in digital radio.”
A Strategic Bet on the SMB Advertising Boom
The launch comes at a moment when SMBs are increasingly investing in digital audio advertising, drawn by its growing reach and cost efficiency. With platforms like Spotify and iHeartRadio already offering self-serve ad tools, Triton’s AdBuilder AI gives broadcasters and digital audio partners a comparable capability—positioning them to compete for a share of the SMB ad dollar.
By pairing automation with customization, Triton Digital is making professional-grade audio advertising accessible to every business owner with a message to share—and every publisher with inventory to fill.
AdBuilder AI is now available to Triton partners looking to expand their audio monetization strategy and capture more of the growing SMB market.
