Veylan, the AI-powered advertising platform, has announced new features for its fully integrated operating system, unifying strategy, creative, media buying, and optimization in a single workflow. The platform aims to eliminate the inefficiencies of today’s fragmented adtech ecosystem, offering advertisers a central command center to plan, execute, and optimize campaigns with unprecedented speed and precision.
Tackling $120 Billion in Industry Waste
Modern advertising is riddled with inefficiencies. According to Veylan, over 15,000 adtech tools trap campaign planning, creative, media, and measurement in disconnected silos, wasting $120 billion annually in misalignment, delays, and guesswork. Veylan’s unified platform addresses this by combining strategy, execution, and insights in one intelligent system.
AI at the Core: Vision and Agents
The platform’s backbone rests on two capabilities:
- Veylan Vision: Converts scattered brand data into actionable intelligence, identifying gaps, patterns, and blind spots before they impact campaign performance.
- AI Agents: Translate strategic intent into actionable outputs, from drafting briefs to optimizing campaigns in real time.
New Capabilities Drive Efficiency
The latest product features extend Veylan’s intelligence into execution:
- Deliverables: First-draft briefs, media plans, and creative concepts generated in minutes, grounded in live campaign data.
- Nanoinsights: Automated recommendations that guide teams toward stronger campaign outcomes.
- Media Execution: Direct DSP integrations allow teams to manage ad placements across channels, monitor live performance, and shift budgets instantly.
Early adopters, including creative agency PadSquad, report 70% cost reductions and campaign execution 10x faster than traditional workflows.
Industry Recognition and Leadership Expansion
Veylan was recently named a category leader in WARC’s landmark MAMMA (Marketing-Advertising-Media-Measurement-Analytics) report, which identified measurement chaos as a structural flaw in the $1 trillion ad industry. Veylan’s AI-native platform was highlighted as one of the few systems capable of unifying strategy, creative, distribution, budgeting, and optimization.
The company has strengthened its leadership team with Quique Nagle, former Advisr executive, as Chief Operating Officer. Recent acquisitions and financial backing from strategic investors and the DMV Angels position Veylan for rapid growth and platform expansion.
Built for the AI Era
“Veylan is an operating system for advertising in the AI era, built on the breakthrough of certainty,” said Anthony Iacovone, Co-Founder & CEO. “Veylan Vision solves one of AI’s biggest challenges: delivering deterministic, repeatable results at scale. What once took weeks now takes minutes—not by replacing people, but by eliminating busywork, letting teams focus on what actually moves the needle.”
With its new capabilities, Veylan is setting the stage for a next-generation adtech workflow, where strategy, creative, and media execution live in harmony, enabling faster, smarter, and measurable campaigns across the industry.
