VideoAmp Doubles Down on Innovation with Liguori at the Helm
Adtech player VideoAmp is making bold leadership moves as it seeks to redefine media measurement. The company has named Peter Liguori as Chief Executive Officer, transitioning from his prior role as Executive Chairman. Liguori, a five-year board veteran with deep roots in media, now takes the reins at a critical inflection point for the company—and the industry at large.
With this move, VideoAmp signals it’s not just competing in the media currency wars—it’s gearing up to lead them.
From Boardroom to CEO Suite
Liguori’s new role comes as VideoAmp accelerates the adoption of its big data-led media optimization tools and expands automation and client-driven innovation. Having held senior roles at Tribune Media, Fox Broadcasting, Discovery Communications, and HBO, Liguori brings a rare blend of traditional media insight and forward-looking strategy.
He steps in following a string of major wins for VideoAmp: reaccreditation from the Joint Industry Committee (JIC), the rollout of a comprehensive API suite, and deeper partnerships with agencies, media owners, and streaming platforms.
“VideoAmp is doubling down on delivering the industry’s most trustworthy, high-fidelity data, cutting-edge innovation, and, above all, client success,” said Liguori. “This is a moment that demands proven, in-market big data expertise, AI-fueled efficiency, and a relentless focus on innovation.”
C-Suite Overhaul Signals Execution Phase
Liguori’s appointment is just one part of a broader executive reshuffle aimed at enhancing cross-functional collaboration and scalability:
- Bryan Goski rises to Chief Revenue Officer, overseeing customer success and partnerships.
- Sharon Lee is promoted to Chief Legal Officer, steering legal and regulatory strategy.
- Megan Opp joins as Chief People Officer, focusing on talent and culture.
- Dustin Jackson signs on as Chief Technology Officer, bringing engineering firepower from Celonis and Google.
They join a seasoned executive team that includes Tony Fagan (President), Josh Hudgins (Chief Product Officer), Paul Ross (CFO), and Jenny Wall (CMO).
Together, this lineup suggests VideoAmp is entering a build-and-scale phase—less about proving the model, more about dominating the space.
Context: The Adtech Arms Race
The timing is no accident. Media measurement is in flux, as legacy players like Nielsen face scrutiny and emerging alternatives battle for trust, scale, and standardization. VideoAmp’s strategy? Offer cross-platform measurement backed by AI-powered automation, high-fidelity data, and API-first flexibility—tailored for agencies, streamers, and networks trying to stretch every dollar.
In a fragmented attention economy, the company is positioning itself as the next-gen backbone of media currency.
A Calculated Bet on Continuity and Change
Liguori’s leadership ensures both continuity and acceleration. As a board member, he helped shape the company’s strategic path; as CEO, he’ll now execute it with an eye toward growth and client value.
“Peter’s strategic vision, combined with the strength of the new leadership team, ensures VideoAmp is well-positioned to drive innovation and deliver for clients in a rapidly evolving industry,” said Pete Fisher, board member and Senior Managing Director at Vista Credit Partners.
Bottom Line
VideoAmp’s latest C-suite shuffle is more than a cosmetic update—it’s a tactical realignment as the company competes to become the de facto solution for cross-platform media measurement. With a media insider like Liguori in charge and fresh leadership in place, the company is well-poised to deliver on its promise: trusted data, scalable innovation, and results that speak for themselves.
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