Xnurta’s Global Blitz: AI-Powered Amazon Ads Now Live in 5 New Countries
Amazon’s international expansion is hitting new highs—and Xnurta, the AI-fueled ad platform built to keep up, isn’t missing a beat. The company just announced the latest phase of its global rollout, bringing full-funnel advertising support to Poland, Belgium, Sweden, Egypt, and South Africa. Combined, these five markets bring access to a staggering 84.8 million monthly Amazon visitors, according to SimilarWeb’s June 2025 data.
The move positions Xnurta just shy of full coverage across all 23 of Amazon’s international marketplaces (only Ireland remains), underlining the company’s mission to power intelligent, scalable campaign management for global brands.
What’s New and Why It Matters
This expansion is more than a flag-planting exercise. Xnurta is enabling advertisers in these newly added countries to run AI-assisted, full-funnel campaigns—spanning Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. The platform’s smart automation includes real-time bid optimization, localized keyword strategies, AI-managed campaigns, and customizable reporting dashboards.
With global Amazon sales up over 75% since Q1 2020—reaching $33.5 billion in Q1 2025, according to Marketplace Pulse—the ability to tap into rising international traffic is more than a nice-to-have; it’s a must. And for brands aiming to scale beyond domestic borders, Xnurta’s tailored tools could be the edge they need.
“International expansion is a key growth lever for brands on Amazon,” said Matt Yu, Head of Product at Xnurta. “Global campaigns are becoming the norm, and Xnurta’s full-funnel expansion is helping brands to reach millions of more potential customers.”
Local Precision, Global Ambition
Beyond merely replicating campaign templates across countries, Xnurta’s strength lies in its ability to adjust for local nuances—fine-tuning performance for regional language preferences, product discovery behavior, and DSP data signals.
This makes the platform especially relevant in emerging markets like Egypt and South Africa, where digital commerce is growing but ad automation hasn’t quite matured. With Amazon’s footprint growing fast, Xnurta is placing bets on helping brands establish early advantage.
“As we expand to more Amazon markets across the globe, we’re also expanding our team,” noted CEO Kashif Zafar, adding that the company has grown its global headcount by 42% year over year and is actively hiring across roles.
Xnurta’s aggressive growth mirrors a broader trend: retail media is going global, and tools built for one market often fall short on the world stage. Rivals like Pacvue and Quartile have similarly pushed into international markets, but Xnurta’s agentic AI and deep integration with Amazon’s full ad stack—including Amazon Marketing Cloud—set it apart.
Also worth noting: Xnurta remains the only platform to win the Amazon Technology Innovation Award two years in a row—a signal of strong platform trust and innovation recognition from the retail giant.
